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National Advertising Division (NAD)
Practical Law Glossary Item 0-503-8229 (Approx. 2 pages)
Glossary
National Advertising Division (NAD)
A self-regulatory agency established by the advertising industry to help maintain truth and accuracy in national advertising. The agency is managed by BBB National Programs, Inc., the national self-regulatory unit of the former Council of Better Business Bureaus. Among other things, the NAD:
- Independently monitors and reviews national advertisements directed toward consumers ages 12 and older in all media for truth and accuracy.
- Investigates consumer complaints about misleading advertising claims.
- Provides a forum for competitors to resolve disputes regarding advertising claims.
For more information on how the NAD regulates advertising and marketing activities in the US, see Practice Note, Comparative Advertising Law in the US.