Customer Loyalty Programs in the US

This Practice Note surveys the relevant US antitrust law and discusses current issues relating to customer loyalty programs, which involve price discounts or other financial arrangements in return for a customer purchase commitment. The Note addresses the risk factors that companies should consider in determining whether a particular loyalty program is lawful, including bundling, rebates, and exclusive dealing arrangements.

Jerrold J. Ganzfried, Thomas Dillickrath and Timothy Longman, formerly at Howrey LLP, with Practical Law Antitrust


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