This Practice Note surveys the relevant US antitrust law and discusses current issues relating to customer loyalty programs, which involve price discounts or other financial arrangements in return for a customer purchase commitment. The Note addresses the risk factors that companies should consider in determining whether a particular loyalty program is lawful, including bundling, rebates, and exclusive dealing arrangements.
Jerrold J. Ganzfried, Thomas Dillickrath and Timothy Longman, formerly at Howrey LLP, with Practical Law Antitrust
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