GC Agenda: September 2014 | Practical Law

GC Agenda: September 2014 | Practical Law

A round-up of major horizon issues for General Counsel.

GC Agenda: September 2014

Practical Law Article 1-578-3034 (Approx. 12 pages)

GC Agenda: September 2014

by Practical Law The Journal
Published on 01 Sep 2014USA (National/Federal)
A round-up of major horizon issues for General Counsel.

Antitrust

Invitations to Collude

Companies should ensure that all employees undergo compliance training to enable them to identify and avoid illegal invitations to collude.
The Federal Trade Commission (FTC) recently filed complaints against InstantUPCCodes.com and Nationwide Barcode, and their respective principals, Jacob Alifraghis and Philip Peretz, charging them with attempting to collectively raise their prices for universal product codes (UPCs) in violation of Section 5 of the FTC Act. The FTC alleged that defendant Alifraghis e-mailed defendant Peretz to discuss raising UPC prices, and that they continued pricing discussions for five months. The principals also invited non-party competitor, Company A, to collude on prices, but Company A was unresponsive. The FTC brought charges despite the parties not ultimately taking any action to raise prices.
In separate proposed decision and orders, the FTC prohibited the defendants from, among other things:
  • Communicating with competitors about UPC rates or prices.
  • Entering into or maintaining any agreement with any competitor to:
    • fix prices;
    • allocate markets or customers; or
    • change or set terms of service.
To avoid an invitation to collude charge, companies should advise employees to:
  • Explicitly refuse any invitation to collude (known as making a noisy exit).
  • Report any invitation to collude to the legal department as soon as the invitation occurs.
  • Never discuss pricing or output with competitors.
For more on federal antitrust analyses of invitations to collude, see Practice Note, Invitations to Collude.

Changes in Mexican Competition Law

Counsel should be aware of changes in Mexican competition law that affect closing timelines where a premerger filing is required in Mexico.
Effective July 7, 2014, the Mexican Economic Competition Law replaced the 21-year old Federal Competition Law, creating, among other things:
  • A new competition authority, the Federal Economic Competition Commission (FECC).
  • A suspensory filing regime. If premerger filings are required in Mexico, transacting parties cannot close until cleared by the FECC, which has 60 business days to review the transaction.
  • A telecommunications regulatory authority with sole authority to regulate competition issues for the telecommunications and media industries.
  • A stricter penalty system requiring a party closing a transaction without clearance to pay a fine of up to 10% of the party’s annual taxable income.
Parties could previously close a transaction in Mexico at their own risk after filing, unless the competition authority issued a stop order requiring closing to be postponed until the competition authority issued a decision.
Increasingly, counsel for transacting parties with global operations must coordinate premerger and post-merger notification filings in multiple jurisdictions. Therefore, counsel should:
  • Determine as early as possible where antitrust filings are required.
  • Factor premerger clearance timetables into the closing timeline.
  • Include deadlines for premerger filings in the purchase agreement to help stay on track to close on the expected closing date.

Commercial

Using Aggregated Online Consumer Reviews for Advertising Claims

Companies should reevaluate how they use aggregated online reviews to substantiate product claims given a recent case of first impression from the National Advertising Division (NAD).
The NAD recently recommended that Euro-Pro Operating, LLC discontinue advertising that its vacuum cleaner is “America’s Most Recommended” because that claim was not sufficiently substantiated. Euro-Pro’s claim was based on its survey of over 10,000 consumer reviews aggregated from various national retailers’ websites. Euro-Pro argued that its compilation of online reviews:
  • Is reliable and represents the general American consumer’s view.
  • Should not be subjected to the same standard of representativeness required for more traditional studies.
Although the NAD agreed that the aggregated reviews created a statistically significant sample size, it found that Euro-Pro’s aggregated data:
  • May not be representative of American vacuum consumers, the majority of whom buy vacuums in stores and might not submit reviews online.
  • Lacked the controls and demographic information found in more traditional surveys.
  • Is not reliable since the reviews cannot be authenticated and the authors cannot be verified as actual product owners or users.
The NAD allows advertisers to support product claims using new technology and information, such as crowd-sourced, online data. However, advertisers must adhere to the NAD’s standards of truthfulness, reliability and representativeness for substantiating claims. Because aggregated online reviews may lack the reliability and controls of individual reviews, advertisers should be cautious about using this type of data for making claims. The risks are arguably higher for comparative claims than they are for monadic or non-comparative claims.
When relying on aggregated online reviews to substantiate product claims, companies should ensure that the data meets the NAD’s standards for substantiation and is:
  • Demographically representative of the relevant consumers and market.
  • Sufficiently reliable and robust to provide a reasonable basis for making the claim.
For resources to assist in identifying key legal and business issues when undertaking advertising and marketing activities, see the Advertising and Marketing Toolkit.

Corporate Governance & Capital Markets

Director Tenure

Public companies should reassess the composition of their boards and board committees amid signs that activist investors and proxy advisory firms are increasingly focused on director tenure.
Key developments addressing issues related to director tenure include the following:
  • The Council of Institutional Investors adopted in late 2013 a policy recommending that boards consider whether director tenure impacts independence.
  • Institutional Shareholder Services Inc.’s (ISS’s) voting policies continue to recommend voting against age or term limits for directors, and do not consider length of service in determining voting recommendations for individual directors. However, 2014 changes to ISS’s QuickScore governance ratings system indicate that ISS considers more than nine years of service to be excessive and to potentially compromise a director’s independence.
  • State Street Global Advisors adopted in 2014 a voting policy on director tenure that considers average board tenure, the number of long-tenured directors and classified board structures in determining whether to vote for or against individual directors on a company’s board.
To avoid unwanted attention from activist investors, companies should carefully evaluate the tenure of their directors, both on the board itself and on key committees. While longer service may enable a better understanding of the company and its industry, it also limits a company’s ability to promote board diversity and bring in directors with new skills and perspectives.
For more on board composition issues, see Article, Board Composition, Diversity and Refreshment.

Employee Benefits & Executive Compensation

ESOP Fiduciaries

According to a recent US Supreme Court decision, employee stock ownership plan (ESOP) fiduciaries can no longer rely on the Moench presumption of prudence, which applied when a plan fiduciary was directed by the plan document to invest in company stock.
In Fifth Third Bancorp v. Dudenhoeffer, the Supreme Court held that ESOP fiduciaries are subject to the same fiduciary duty of prudence as other ERISA fiduciaries, except the duty to diversify plan investments. ESOP fiduciaries are not entitled to a special presumption of prudence and must act with the same level of prudence that a prudent fiduciary in a similar capacity would use when determining the investments to be offered in the plan.
However, this decision may help ESOP fiduciaries defend breach of fiduciary duty claims based on declining stock prices. In particular, the Supreme Court found that:
  • Allegations that an ESOP fiduciary should have recognized from publicly available information alone that the market was overvaluing or undervaluing the stock are implausible as a general rule, absent special circumstances.
  • For a plaintiff to claim a breach of the duty of prudence on the basis of material nonpublic information (MNPI), he must plausibly allege an alternative action that the fiduciary could have taken:
    • consistent with securities laws; and
    • that a prudent fiduciary in the same or similar circumstances would not have viewed as more likely to harm the plan than to help it.
  • ERISA’s duty of prudence does not require the fiduciary to violate insider trading laws, and cannot require an ESOP fiduciary to divest the plan’s holdings on the basis of MNPI.
ESOP fiduciaries should consider ways to address a decline in the value of company stock in accordance with securities laws. Additionally, companies may want to consider whether they should:
  • Continue to offer a company stock fund.
  • Include insiders, who are likely to be in possession of MNPI, on plan committees.
  • Hire an independent fiduciary.
  • Monitor company stock funds more closely.

Premium Tax Credits for Health Insurance Exchanges

Large employers should take note of two conflicting circuit court decisions regarding whether premium tax credits are available to individuals who purchase coverage on the federally facilitated health insurance exchanges. Availability of the tax credits may impact whether employers are subject to health care reform’s employer mandate.
Health care reform included a tax credit for certain low- and middle-income individuals to offset the cost of insurance policies purchased through the exchanges. In final regulations, the IRS took the view that the tax credits were available to individuals who purchase insurance on both the state-run and federally facilitated exchanges.
In Halbig v. Burwell, however, the DC Circuit rejected the IRS’s broad interpretation of the statute and held that the health care reform law “unambiguously restricts” tax credits to insurance purchased on exchanges established by the states. The Fourth Circuit came to the opposite conclusion in King v. Burwell, deferring to the IRS’s construction of the health care reform law.
Availability of the tax credits may impact penalties under the employer mandate, which apply if:
  • A large employer fails to offer its full-time employees adequate coverage.
  • One or more of the employees enrolls in a qualified health plan for which a tax credit is allowed or paid.
Absent the IRS’s interpretation of the law, an employer would not face employer mandate penalties if credits are unavailable in states without a federally facilitated exchange.
For now, as the conflicting rulings are appealed and related cases work through the courts, the government has indicated that premium tax credits will continue to be provided for the federally facilitated exchanges.

Intellectual Property & Technology

Children’s Online Privacy

Companies subject to the Children’s Online Privacy Protection Act (COPPA) and the parties that assist them in obtaining verifiable parental consent should review their practices for obtaining consent to ensure compliance with recently updated FTC guidance.
The FTC issued updates in July 2014 to its FAQs for complying with COPPA and the COPPA Rule, addressing COPPA’s verifiable parental consent requirement. Specifically, the FTC:
  • Revised FAQ H.5 to clarify that while collecting a credit card or debit card number outside the context of a monetary transaction does not alone satisfy the COPPA Rule’s standard for obtaining verifiable consent, there are circumstances where collecting a card number together with implementing other safeguards may be adequate.
  • Revised FAQ H.10 to clarify that the developer of a child-directed app may rely on an app store or other third party to obtain verifiable parental consent on the developer’s behalf, but the developer remains responsible for ensuring that the third party does so in a way reasonably calculated to ensure that the person providing consent is the child’s parent.
  • Added a new FAQ H.16 addressing an app store’s potential liability when providing a consent mechanism for app developers to use.
These updates reflect the FTC’s continued focus on ensuring accountability for COPPA compliance. Both companies subject to COPPA and the parties that assist them in obtaining verifiable parental consent should make sure that they understand each other’s practices when relying on those practices.
For more on COPPA and COPPA compliance, see Practice Note, Children's Online Privacy: COPPA Compliance.
For model COPPA privacy policy disclosures, see Standard Clause, Children’s (COPPA) Privacy Policy Notice.

Labor & Employment

FLSA Learned Professional Exemption

A recent Second Circuit decision clarifies for employers the application of the Fair Labor Standards Act’s (FLSA’s) learned professional exemption to entry-level professionals.
To be learned professionals, exempt from federal minimum wage and overtime compensation, employees must:
  • Be employed in a field of science or learning.
  • Use knowledge customarily acquired by prolonged specialized instruction.
  • Exercise professional judgment consistently.
In Pippins v. KPMG LLP, the court held that entry-level accountants are exempt. In doing so, the court concluded that:
  • Learned professionals must rely on their advanced knowledge and regularly make judgments characteristic of their profession. By contrast, exempt administrative employees must exercise management authority or guide business operations.
  • Even entry-level professionals can rely on their advanced knowledge.
  • Guidelines do not defeat the exemption if professionals use advanced knowledge to deviate from them, including identifying when to involve senior colleagues.
  • The education requirement can be satisfied by a few years of relevant specialized training, such as a bachelor’s degree in accounting. Generic education requirements do not qualify. On-the-job training does not defeat the exemption if it also requires a specialized education.
This decision applies to all professions, including finance, education and engineering. As a result, all employers should ensure that:
  • Job descriptions, performance evaluations and other materials consistently:
    • document the specialized education requirement; and
    • emphasize the expectation that professionals will exercise judgment, including when to involve supervisors.
  • Job titles, such as “clerk,” do not undermine the exemption.
  • Exempt and non-exempt employees do not share a job title.
  • A vast majority of employees in exempt learned professional positions have the required education, and their education levels are documented.
State exemptions may differ and the federal exemptions are currently under review by the US Department of Labor.
For more on the exemptions from the FLSA’s minimum wage and overtime compensation requirements, see FLSA White Collar Exemptions Checklist.

Attorney-client Privilege in Internal Investigations

Companies conducting internal investigations should take steps to maximize the attorney-client privilege protection in light of a recent DC Circuit decision.
In In Re: Kellogg Brown & Root, Inc., the DC Circuit reversed the district court’s outlier decision and confirmed that the attorney-client privilege applies to internal investigations where seeking legal advice is one significant purpose of the investigation. Seeking legal advice need not be the sole purpose of the investigation. As a result, companies can once again claim attorney-client privilege protection where, in addition to seeking legal advice, an internal investigation:
  • Is conducted by in-house counsel.
  • Includes witness interviews by non-attorneys.
  • Has a business or regulatory purpose.
This ruling provides protection for companies conducting internal investigations into employee misconduct, including harassment, workplace violence, and health and safety violations. These investigations often are conducted pursuant to a regulation or corporate policy, in addition to seeking legal advice, and involve non-attorneys, such as human resources personnel.
To maximize attorney-client privilege protection during an internal investigation, companies should:
  • Specify in all written communications that a significant and primary purpose of the investigation is to provide or seek legal advice.
  • Use in-house or outside counsel to oversee and direct the investigation. However, companies should consider using outside counsel to enhance the claim of privilege if the general counsel wears multiple hats (for example, the general counsel is also the chief compliance officer).
  • Train other employees with authority to initiate investigations (such as the head of human resources or the chief financial officer) to document that seeking legal advice is a significant purpose of any investigation.
  • Communicate the investigation’s purpose to everyone involved, including witnesses.
  • Create company policies identifying those who can waive the privilege (such as the general counsel).

Litigation & ADR

Changes to Commercial Division Rules in New York

Several significant changes to the rules of the Commercial Division of the New York State Supreme Court will become effective on September 2, 2014.
The new rules double the monetary threshold for cases filed in the commercial division of several counties, making it more difficult for cases subject to the threshold to be assigned to the commercial division. These counties and their new threshold amounts, which are exclusive of punitive damages, interest, costs and attorneys’ fees, are:
  • Albany, $50,000.
  • Erie (and the other Eighth Judicial District counties), $100,000.
  • Kings (Brooklyn), $150,000.
  • Nassau, $200,000.
  • Onondaga, $50,000.
  • Queens, $100,000.
  • Suffolk, $100,000.
Earlier this year, the monetary threshold for cases in the New York County (Manhattan) commercial division increased to $500,000.
Additionally, the new rules:
  • Encourage parties to seek earlier assignment to the commercial division. Any party can seek assignment to the commercial division within 90 days after service of the complaint. A party’s failure to seek assignment during this period may preclude it from doing so later in the case.
  • Establish a preference for categorical, rather than document-by-document, designations in privilege logs. Parties are required to meet and confer to discuss using categorical designations of privileged documents in their privilege logs, promoting more efficient and cost-effective pretrial disclosure. A party that insists on receiving a document-by-document listing in its adversary’s privilege log may be ordered to pay the adversary’s costs and attorneys’ fees incurred in preparing the log.
  • Require justices to assign time slots for oral argument. The general calendar call system has been abandoned and justices are now required to assign time slots for oral argument. This minimizes the wait time that attorneys bill to clients. The attorney who receives court notice of the date and time of an argument must notify all other parties by e-mail.

Drafting Dispute Resolution Provisions

Companies drafting dispute resolution provisions in multiple agreements for single or related transactions should make sure that these provisions are clear and consistent to avoid costly motion practice over whether to resolve disputes by litigation or arbitration. Two recent cases show that joining non-signatories to arbitral proceedings often requires court intervention.
Moss v. BMO Harris Bank, N.A. demonstrates the courts’ general willingness to require a signatory to an arbitration clause to arbitrate with non-signatories disputes related to the agreement containing the arbitration clause. In Moss, the federal district court granted three banks’ motion to compel arbitration even though the plaintiffs’ arbitration agreements were with other financial institutions. Conversely, Transatlantic Reinsurance Co. v. National Indemnity Co. illustrates that courts will generally not estop non-signatories from avoiding arbitration unless they have received direct benefits from the agreement containing the arbitration clause.
When drafting dispute resolution provisions for multiple agreements, counsel should at least provide for dispute resolution in the same place and under the same rules. Arbitral institutions such as the American Arbitration Association and the International Chamber of Commerce have model clauses that are easy to use. Parties selecting a particular arbitral institution should also use that institution’s own rules.
Additionally, arbitration clauses should provide for:
  • A general and broad scope (for example, “any and all issues arising out of or relating to this agreement”).
  • Severability, so that a court can strike a problematic part of the arbitration clause and preserve the agreement to arbitrate.
  • The power of arbitrators to determine their own jurisdiction and consolidate related proceedings arising from different contracts.
  • The seat of arbitration in a country that has signed the New York Convention with courts supportive of arbitration.
For more on drafting arbitration clauses in multi-party or multi-contract cases, see Practice Note, Drafting Multi-party Arbitration Clauses.

M&A

Delaware Business Organization Statutory Amendments

A recent amendment to the Delaware General Corporation Law (DGCL) broadens access to Section 251(h) for buyers of public companies. This amendment, in addition to other amendments to the DGCL, the Limited Liability Company Act (LLC Act), the Delaware Revised Uniform Limited Partnership Act (DRULPA) and the Delaware Revised Uniform Partnership Agreement (DRUPA), became effective on August 1, 2014.
DGCL Section 251(h) was enacted in 2013 to allow tender offers to proceed to a second-step merger after acquisition of a majority of the target shares, rather than 90% of those shares. Under the amended statute:
  • “Interested stockholders,” including controlling stockholders and third-party buyers who enter into tender and support agreements with large stockholders, can take advantage of the Section 251(h) process.
  • The parties can choose to switch from a tender offer to a single-step merger, rather than conclusively opt in to Section 251(h).
  • The second-step merger can proceed before the buyer pays for the tendered shares.
The other amendments relate to:
  • Charter amendments. An amendment to the DGCL authorizes a corporation to amend its charter without stockholder approval to change the corporate name or delete certain historical provisions.
  • Escrow of written consents. Amendments to the DGCL, LLC Act, DRULPA and DRUPA allow the escrow of written consents by individuals who are not yet directors, stockholders, members or partners of their respective entities, as long as the signor holds that position as of the relevant record date.
  • Current records. Amendments to the LLC Act and DRULPA require their respective entities to maintain current records of the names and addresses of their members, managers or partners, as applicable, and to make those records available on request.
  • Dissolution. Amendments to the LLC Act and DRULPA provide additional means for these entities to revoke dissolution.
For more on these amendments and their purposes, see Legal Update, Delaware 2014 Statutory Amendments Signed into Law.

Delaware Statute of Limitations Amended

A recent Delaware Code amendment permits parties to contract out of the traditional statute of limitations period for breach of contract claims without the need for a sealed instrument.
Under ordinary circumstances, the limitations period is three years for breach of contract claims and four years for contracts governed by Article 2 of the Delaware UCC. Previously, Delaware common law had permitted parties to opt in to a 20-year limitations period by entering into a contract filed under seal. As of August 1, 2014, the seal requirement no longer applies.
The new subsection applies to written contracts involving at least $100,000. The limitations period specified in the contract may include:
  • A specific time period.
  • A period of time tied to the occurrence of an event or action, another document or agreement or another statutory period.
  • An indefinite period of time.
However, the limitations period may not exceed 20 years, regardless of the language in the contract.
The statute, as amended, only addresses breach of contract claims. Recently, the Delaware Court of Chancery concluded in Capano v. Capano that claims of fraudulent inducement expire at the end of the ordinary three-year period.
GC Agenda is based on interviews with Advisory Board members and leading experts from Law Department Panel Firms. Practical Law would like to thank the following experts for participating in interviews for this month’s issue:

Antitrust

Lee Van Voorhis
Baker & McKenzie LLP
Logan Breed
Hogan Lovells US LLP
Laura Wilkinson
Weil, Gotshal & Manges LLP

Commercial

Gonzalo Mon
Kelley Drye & Warren LLP

Corporate Governance & Securities

Adam Fleisher
Cleary Gottlieb Steen & Hamilton LLP
Edward Best
Mayer Brown LLP
David Lynn and Anna Pinedo
Morrison & Foerster LLP
A.J. Kess and Yafit Cohn
Simpson Thacher & Bartlett LLP

Employee Benefits & Executive Compensation

Jennifer Eller and Tamara Killion
Groom Law Group, Chartered
Sarah Downie
Hughes Hubbard & Reed LLP
Alvin Brown and Jamin Koslowe
Simpson Thacher & Bartlett LLP
Neil Leff, Michael Bergmann and David Olstein
Skadden, Arps, Slate, Meagher & Flom LLP

Intellectual Property & Technology

Kenneth Dort
Drinker Biddle & Reath LLP

Labor & Employment

Marilyn Clark
Dorsey & Whitney LLP
Louisa Johnson and Karla Grossenbacher
Seyfarth Shaw LLP
Thomas H. Wilson
Vinson & Elkins LLP

Litigation & ADR

Christopher Paparella
Hughes Hubbard & Reed LLP

Taxation

Kim Blanchard
Weil, Gotshal & Manges LLP