Governance of public corporations continues to move in a more shareholder-centric direction. This is evidenced by the increasing corporate influence of shareholder engagement and activism, and shareholder proposals and votes. This trend is linked to the concentration of ownership in public and private pension funds and other institutional investors over the past 25 years, and has gained support from various federal legislative and regulatory initiatives. Most recently, it has been driven by the rise in hedge fund activism.

It remains unclear whether, over the long term, greater shareholder influence will prove beneficial for shareholders, corporations and the economy. In the near term, however, there is reason to question whether shareholder influence is the panacea that some posited, or whether the current focus on shareholder value and investor protection is at the expense of other values that are central to the sustainability of healthy corporations.

These concerns underlie the issues that will define the state of governance in 2015 and likely beyond, including:

The corporation is a legal construct that arose as a way to accumulate and devote capital to, and share risk for, large-scale entrepreneurial activities that would otherwise be difficult to fund. Shareholders bear the risk of their investment and receive the residual profit, expressed as an increase in share value or dividends. Therefore, the ability of the corporation to return long-term shareholder value is a key metric for assessing whether the corporation is effective and efficient in its activities.

The purpose of the corporation has been a matter of debate since its formation. This debate centers on whether maximizing shareholder value is the ultimate goal of corporate activity or whether the goal is some other broader societal “good.” Where the balance between these interests is defined is relevant to how the corporation is regulated through state corporate law and federal securities regulation, and the role and responsibilities of and limits on shareholders and directors with respect to corporate decisions.

While investor protection is a primary goal of securities regulation, it cannot be viewed in isolation. As a regulatory goal, investor protection has value in that it provides positive value to capital formation and the long-term contributions of viable corporations to the economy. More intentional deliberation about the role of the corporation and its relationship to society is necessary in the dialogue over expanding shareholder influence, and also with respect to rebuilding societal trust in the corporation. These considerations should be a priority for 2015.

A closely related issue concerns the balance in governance roles and responsibilities between shareholders and boards. Two theories of corporate governance failures have emerged in the past 15 years. The first theory is that there is too little active and objective board involvement. This theory is reflected in the Sarbanes-Oxley Act and its focus on:

The second theory is that there is not enough accountability to shareholders. This concern is expressed by the focus of the Dodd-Frank Act, and related SEC rules and rule interpretations, on providing greater influence to shareholders through advisory say on pay votes and access to the proxy for shareholders to nominate director candidates.

Given federal law and regulations, listing rules, and other related influences, the question that emerges is whether these are altering the balance that state law intentionally provides between the roles of shareholders and the board, and if so, whether that shift is beneficial or detrimental. State law places the management and direction of a corporation firmly in the hands of the board. This legal empowerment of the board, and the implicit rejection of governance by shareholder referendum, goes hand in hand with the limited liability afforded to shareholders.

Management has long reported significant pressures to focus on short-term results at the expense of making the investment necessary to position the corporation for long-term success. Observers point to short-term pressures of financial markets, which have increased with the rise of institutional investors whose investment managers have incentives to focus on quarterly performance relative to benchmarks and competing funds.

These short-term pressures may also be furthered by the increasing reliance on stock-based remuneration in the structure of executive compensation. It is estimated that the percentage of stock-based compensation has tripled since the early 1990s. In 1993, 20% of executive compensation was based on stock, in contrast to about 60% today (Motivating Corporations to Do Good, The New York Times, July 15, 2014).

Although boards should be positioned to support management in taking a long-term view and help balance competing interests, boards are also under pressure to focus on short-term results, including from both governance- and financially focused shareholder activism. This activism in turn is supported by proxy advisors who generally favor some degree of change in board composition and tend to have fairly defined, and arguably rigid, views of governance practices.

As prudent fiduciaries, boards must apply independent and objective judgment in responding to both governance- and financially focused activism. Engaging with activists and other shareholders can provide value, but also has limits (see Box, Preparing for Shareholder Activism). Boards must come to their own judgments and cannot simply defer to the wishes of shareholders. Activist shareholders may press for changes to suit particular special interests or short-term goals that may not be in the corporation’s long-term interests.

Corporations today are routinely subject to shareholder litigation which is often paid for by corporations and, by extension, their shareholders. According to an oft-cited paper by Matthew Cain and Steven Davidoff, in 2013, 97.5% of takeover transactions valued at over $100 million resulted in shareholder litigation, up from 39% in 2005. Board decisions and proxy disclosures related to executive compensation are also leading to an increase in shareholder litigation, although on a smaller scale.

Not surprisingly, since even weak shareholder claims pose uncertainty, significant costs and settlement pressures, corporate interest has grown on how to reduce nuisance lawsuits. Recent Delaware court decisions underscore the potential for corporate by-laws, including those adopted by boards, to reduce incentives for the plaintiffs’ bar to file such lawsuits. For example, the Delaware Court of Chancery has upheld, at least as a general matter, the statutory and contractual validity of board-adopted by-laws that seek to limit the forum for intra-corporate litigation. The Delaware Supreme Court has upheld the statutory and contractual validity of by-laws that allocate the costs of intra-corporate litigation to the losing party.

Although these court decisions have spurred significant interest in board-adopted by-laws aimed at reducing incentives for the plaintiffs’ bar to file claims, caution is advised. Notwithstanding strong arguments in favor of deterring nuisance lawsuits, some shareholders, shareholder rights advocates and proxy advisory firms have expressed disfavor with board-adopted exclusive forum and arbitration by-laws. Moreover, the Corporation Law Section of the Delaware State Bar Association has proposed amending the Delaware General Corporation Law (DGCL) to prohibit Delaware stock corporations from adopting fee-shifting by-laws. However, action on this proposal is currently on hold.

For more information on the use of board-adopted by-laws to reduce certain threats related to dissident directors and intra-company litigation, see Article, Using Board-adopted By-laws to Reduce Corporate Threats.

Over the past decade, the growing influence of proxy advisory firms on shareholder voting, executive compensation and corporate governance practices has caused no small degree of consternation and concern among public companies. In addition to the perceived power of the highly concentrated proxy advisory industry to effectively coordinate shareholder voting, criticisms have been raised, including:

Federal legislation and the SEC rules and guidance are perceived to have played a role in the growth of proxy advisor influence. Not surprisingly, the corporate community, including The Business Roundtable, the US Chamber of Commerce and the Society of Corporate Secretaries and Governance Professionals, as well as members of Congress and several SEC Commissioners, have pressed the SEC to consider whether additional regulation of the industry is warranted.

In June 2014, the staffs of the SEC’s Division of Corporation Finance and Division of Investment Management (SEC Staff) issued long-awaited guidance related to both proxy advisory firms and their investment adviser clients. The guidance, published in the form of 13 questions and answers in Staff Legal Bulletin No. 20 (SLB 20), addressed investment adviser responsibilities for the voting of proxies and diligence considerations regarding the retention and oversight of proxy advisory firms. It also addressed two exemptions to the proxy solicitation rules on which proxy advisory firms often rely.

While the SEC Staff’s guidance could cause investment advisers to more carefully scrutinize the capacity of proxy advisors with respect to the quality of the analysis and recommendations they provide or even to reduce their reliance on these services, the guidance does not directly address many of the concerns raised to date.

In November 2014, Institutional Shareholder Services Inc. (ISS) issued its final 2015 proxy voting guideline updates, effective for annual shareholder meetings on or after February 1, 2015 (see Box, ISS Policy Changes for 2015). Most notably, the policy changes incorporate a negative bias regarding director elections where boards have adopted unilateral by-laws (or in certain circumstances, charter) amendments that ISS views as limiting shareholders’ rights.

Although not identified in the draft policy changes that ISS released for comment, ISS will now recommend against directors when the board unilaterally adopts by-law or charter amendments that in ISS’s view “materially diminish shareholders’ rights or...could adversely impact shareholders.” Board actions that could trigger this amended policy include the adoption of fee-shifting or arbitration-only requirements without a shareholder vote. However, ISS has indicated in remarks outside its policy document that it will not recommend against directors in situations where boards have adopted exclusive forum provisions.

For trends emerging from the 2014 proxy season and steps companies can take now to prepare for the 2015 season, see Article, Lessons for the 2015 Proxy Season.

With increasing pressures on directors, understanding the demarcation between providing oversight and managing the corporation can be challenging. This issue has potential implications for director liability. Boards typically delegate day-to-day management of the corporation to the CEO and other corporate officers and, as fiduciaries, may rely on them to perform the delegated tasks so long as that reliance is reasonable. However, continuing assessment of the reasonableness of the board’s delegation and reliance are core to the board’s oversight role (see Box, Board Oversight: Key Focus Areas).

Accordingly, when assessing whether directors have satisfied their fiduciary duties, the focus will be on the reasonableness of the board’s reliance on the officers to whom the day-to-day management function has been delegated. The greater the involvement of a director in the day-to-day management of the corporation, the more difficult it will be for that director to stand behind her reliance on the relevant corporate officers and use that as a basis to avoid personal liability. In addition, directors that begin to function in a manner similar to officers run the risk that they will be unable to take advantage of the exculpatory provision typically included in the corporation’s articles of incorporation, which by its terms is available only to directors.

Corporations create wealth for shareholders, but their contributions to the economy extend well beyond the return of profit. They can provide employment, support innovation, purchase goods and services, pay taxes, and support various social and charitable programs. Given the important role that corporations play in our society, concerns about the use of corporate power and expectations for the board continue to expand, especially related to the oversight of risk management, compliance and social responsibility.

In response, boards need to approach these issues with objectivity and fiduciary judgment. Boards should work with management to ensure that the corporate culture is one that, among other things, encourages employees to come forward with concerns. Boards should assess the quality of the corporation’s messaging and communicate at every opportunity that internal reporting is expected, valued and critical to the corporation’s success.

Management integrity is also key to building trust with customers, suppliers, employees, regulators and investors. Integrity and trust can be difficult to assess, but should be of particular concern in efforts to focus on the long-term interests of the corporation and its shareholders, balance a host of competing special interests and pressures, and address the expectations of the broader society.