FINRA Publishes 2015 Regulatory and Examination Priorities | Practical Law

FINRA Publishes 2015 Regulatory and Examination Priorities | Practical Law

FINRA published its tenth annual Regulatory and Examinations Priorities Letter to highlight the issues it regards as emerging and existing risks that, if not properly addressed, could adversely affect investors and market integrity in 2015.

FINRA Publishes 2015 Regulatory and Examination Priorities

Practical Law Legal Update 1-594-7605 (Approx. 8 pages)

FINRA Publishes 2015 Regulatory and Examination Priorities

by Practical Law Corporate & Securities
Published on 08 Jan 2015USA (National/Federal)
FINRA published its tenth annual Regulatory and Examinations Priorities Letter to highlight the issues it regards as emerging and existing risks that, if not properly addressed, could adversely affect investors and market integrity in 2015.
On January 6, 2015, FINRA published its annual Regulatory and Examinations Letter for 2015 setting out the key issues that its broker-dealer members should focus on under the current investment and regulatory environment, and that its examiners will use in the course of performing examinations of members during the year. In-house legal and compliance personnel should review the list of issues and discuss the letter with their management and outside counsel, as necessary, and evaluate whether changes in its operations and procedures should be implemented to address these areas to improve regulatory compliance and to prepare for FINRA examinations.

Recurring Issues

In the letter, FINRA noted that there are certain general areas in which it continues to observe shortcomings that compromise broker-dealers and their registered representatives in their ability to protect investors and the integrity of the market. These areas include:
  • Alignment of firm and customer interests.
  • Standards of ethical behavior.
  • Development of strong supervisory and risk management systems.
  • Development, marketing and sale of novel products and services.
  • Management of conflicts of interest.

Areas of Focus

FINRA's 2015 priorities focus on key sales practice, financial and operational and market integrity matters. The letter also reiterates broker-dealers' obligation to respond to FINRA inquiries in a full and timely fashion, and cautions firms that production failures may expose firms to disciplinary action.

Sales Practice

In general, FINRA is concerned with the features of certain products and their methods of distribution. The products may be complex and subject to substantial market, credit, liquidity or operational risks. In particular, FINRA notes that some complex products are being offered to retail investors and, as such, require firms and registered representatives to perform due diligence, make sound suitability decisions and describe product risks in a balanced manner that retail investors can understand. FINRA examiners will concentrate their risk-based reviews on the following concerning these products:
  • Due diligence.
  • Suitability.
  • Disclosure.
  • Supervision.
  • Training.
FINRA's concerns about specific products are described below.

Interest Rate-sensitive Fixed Income Securities

FINRA continues to be concerned about offering interest rate-sensitive products in the current low interest rate environment and the effects of potential changes in interest rates. In 2015, FINRA examiners will look for concentrated positions in products that are highly sensitive to interest rates, such as long duration fixed income securities, high yield bonds, mortgage-backed securities, or bond funds composed of interest rate-sensitive securities, and test for suitability and adequate disclosures, as well as firms' efforts to educate registered representatives and customers about these products.

Variable Annuities

Examinations will include assessments of compensation structures that may improperly incent the sale of variable annuities, the suitability of recommendations, statements made by registered representatives about these products and the adequacy of disclosures made about material features of variable annuities. They also will review training and whether communications concerning these products are being properly filed with FINRA under FINRA Rule 2210.

Alternative Mutual Funds

Alternative mutual funds are often marketed as a way for retail customers to invest in sophisticated, actively-managed hedge fund-like strategies. FINRA recommends that firms refer to these funds based on their specific strategies, as opposed to bundling them under one umbrella category. FINRA is concerned that registered representatives and customers will not understand how the funds will respond to various market conditions or the strategy in which the fund's adviser will engage in various market scenarios. Broker-dealers must ensure that their communications accurately and fairly describe how the products work, and that their descriptions of the funds are consistent with the representations in the funds' prospectuses.

Non-traded Real Estate Investment Trusts (REITs)

FINRA continues to be concerned with general lack of liquidity, high fees and valuation difficulty for these products. These risks remain relevant with respect to customer-specific suitability obligations that firms must perform when recommending non-traded REITs to clients. FINRA also emphasizes that firms should perform due diligence on an ongoing basis on REITs they allow their representatives to recommend. It notes that NASD Rule 2340 (Customer Account Statements) has been amended to require broker-dealers to provide a more accurate per share estimated value on customer account statements, as well as additional disclosures, on this product.

Exchange-traded Products (ETPs) Tracking Alternatively Weighted Indices

Indexing products have expanded beyond traditional market capitalization-weighted methods to alternatively weighted strategies to provide exposure to specific investment risk factors or strategies. FINRA is concerned that ETPs tracking these indices may be thinly traded and have wide bid-ask spreads, making these funds more costly to trade, in addition to their generally higher expenses. Some alternatively weighted indices may have significantly higher turnover than more traditional indices, leading to greater transaction costs for ETPs that track them. It is unclear how these products will behave in different market environments going forward.

Structured Retail Products (SRPs)

SRPs, including structured notes, have complex payout structures and use proprietary indices as reference assets. FINRA is concerned that some brokers and retail investors may not be familiar with the complexities of SRPs, compounded by the uncertain impact of a changing interest rate environment. FINRA will focus on the incentive to increase revenue from structured product sales through distribution channels that may not have adequate controls to determine customer suitability, especially when distributed through affiliated wholesalers.

Floating-rate Bank Loan Funds

Retail investors have increased their exposure to these products through mutual funds, closed-end funds and exchange-traded funds (ETFs) in an effort to protect against the threat of rising interest rates. These products can carry significant credit and call risk. In addition, they are difficult to value, have longer settlement times than other investments and are relatively illiquid. Funds investing in these loans could face liquidity problems if a significant number of investors make redemption requests at the same time.

Securities-backed Lines of Credit (SBLOCs)

SBLOCs are revolving, non-purpose loans that allow investors to borrow money from lending institutions using fully paid-for securities held in their brokerage accounts as collateral. Broker-dealers offering SBLOCs should have proper controls in place to supervise these programs. Customers should be fully apprised of program features, including loan restrictions and how changing market conditions may affect their brokerage account and their ability to draw on the SBLOC. Firms should have operational procedures that enable them to interact with the lending institution to monitor the customer's account, keep adequate records and ensure that customers are promptly notified when collateral shortfalls occur.

Supervision Rules

FINRA's new supervision rules became effective on December 1, 2014. These new rules modify requirements relating to:
  • Supervising offices of supervisory jurisdiction and inspecting non-branch offices.
  • Managing conflicts of interest in a firm's supervisory system.
  • Performing risk-based review of correspondence and internal communications.
  • Conducting risk-based reviews of investment banking and securities transactions.
  • Monitoring for insider trading, conducting internal investigations and reporting related information to FINRA.
  • Testing and verifying supervisory control procedures.
FINRA regulatory coordinators and examiners will contact and inspect broker-dealers as to how they are implementing the new rule requirements.

Individual Retirement Account (IRA) Rollovers (and Other "Wealth Events")

FINRA is focused on firm procedures as to customer wealth events, such as an inheritance, life insurance payout, sale of a business or other major asset, divorce settlement or an IRA rollover. Firms' systems should be reasonably designed to help ensure that financial incentives to the associated person or the firm do not compromise the objectivity of suitability reviews. In particular, as to communications concerning IRA rollovers (e.g. from a 401(k) plan):
  • It would be false and misleading to imply that a retiree's only choice, or only sound choice, is to roll over plan assets to an IRA sponsored by the broker-dealer.
  • Any communications that discuss IRA fees must be fair and balanced.
  • The broker-dealer may not claim that its IRAs are "free" or carry "no fee" when the investor will incur costs related to the account, account investments or both.
  • Should not include recommendations when the firm's policies do not permit them or allow "information only" to the account.

Excessive Trading and Concentration Controls

FINRA examiners will focus on firms' supervisory processes, systems and controls concerning how firms monitor for excessive trading and product concentration. FINRA examiners will review the criteria for exception reports firms use and the adequacy of firms' follow-up on such exceptions. FINRA examiners will also review customer communications and account activity to determine whether aggressive trading strategies were recommended, and whether broker-recommended transactions, or series of transactions, constitute excessive trading or result in a customer's portfolio becoming over-concentrated.

Private Placements

FINRA will continue to scrutinize a broker-dealer's role in private placement activities including:
  • Filing of offering materials under FINRA Rules 5122 and 5123.
  • Adequacy of due diligence.
  • Compliance with content standards as to accuracy and material misrepresentations and omissions in offering material under FINRA communications rules.
  • Compliance with escrow requirements under Exchange Act Rule 10b-9 and segregation requirements under Exchange Act Rule 15c2-4(b).
FINRA also warns about increased sales pitches and advertising for private placements now that Rule 506 of Regulation D under the Securities Act allows general solicitation under the JOBS Act. See Practice Note, JOBS Act: Regulation D and Rule 144A General Solicitation Summary.

High-risk and Recidivist Brokers

FINRA will closely examine firms that hire or seek to hire high-risk brokers, including statutorily disqualified and recidivist brokers. It will review the firm's hiring and supervision practices including:
  • Due diligence practices on prospective hires.
  • Supervision of high-risk registered representatives relative to the risks associated with the particular individual based on prior misconduct and regulatory disclosures.
  • Implementation and documentation of a stated supervisory plan.

Sales Charge Discounts and Waivers

FINRA will determine if firms have an adequate system to ensure breakpoints and sales charge waivers are provided to their customers for products, such as unit investment trusts, mutual funds and business development companies that have these features, and whether brokers disclose that the volume discount is available and make appropriate recommendations to customers.

Senior Investors

FINRA expects broker-dealers to implement specific procedures to protect senior investors from being exploited due to their perceived diminished capacity. In particular, FINRA examiners will continue to review:
  • Communications with seniors.
  • The suitability of investment recommendations made to seniors, including with respect to the products discussed above.
  • The training of registered representatives to handle senior-specific issues.
  • The supervision firms have in place to protect seniors.
Firms that conduct seminars directed to senior investors must ensure that the presentations are fair, balanced and not misleading.

Anti-Money Laundering (AML)

FINRA will concentrate on scrutinizing certain account types including:
  • Cash management accounts (CMAs) and the adequacy of firm surveillance systems and processes to identify potentially suspicious transfers to and from CMA accounts, and to verify the business purpose of activity conducted through these accounts.
  • Delivery versus Payment/Receipt versus Payment (DVP/RVP) accounts particularly of foreign financial institutions whose weak regulatory regimes may foster microcap fraud, and firms' failure to conduct adequate due diligence to ensure that securities being sold are registered under Section 5 of the Securities Act or the transaction is subject to an exemption from registration.
FINRA examiners will also focus on the adequacy of firms' surveillance of customer trading and the ability to detect "red flags" that may indicate suspicious activity involving market manipulation, insider trading and microcap fraud.

Municipal Advisers and Securities

FINRA examiners will review whether firms providing advice to municipal entities, either as to the issuance of municipal bonds or investing the proceeds of such bonds, are properly registered with the SEC under the new category of "municipal adviser" created under the Dodd-Frank Act. They also will focus on firms selling less than minimum denominations of low rated bonds to retail investors.

Financial and Operational Priorities: Funding and Liquidity

Valuing Non-high-quality Liquid Assets

FINRA will examine firms for the integrity of mark-to-market prices and for supervisory controls surrounding the overall valuation process, particularly with respect to infrequently traded positions in corporate, asset-backed and municipal debt securities.

Sales to Customers Involving Tax-exempt or Federal Deposit Insurance Corporation (FDIC) Insured Products

Examiners will review situations where firms that sell tax-exempt or FDIC insured institution instruments, such as certificates of deposits, may cause their customers to lose the tax exempt status of interest payments or FDIC deposit protection status through the firms' holding of short positions in such instruments.

Cybersecurity

FINRA examiners will review firms' approaches to cybersecurity risk management, including their governance structures and processes for conducting risk assessments and addressing the output of those assessments. In addition, examiners will review firms' approaches to ensuring compliance with the electronic storage requirements concerning records maintained under SEC Rule 17a-4(f) in the event of a cyber attack.

Outsourcing

Outsourcing of key operational functions will be a priority area of review during 2015 examinations, and will include an analysis of the due diligence and risk assessment firms perform on potential providers, as well as the supervision they implement for the outsourced activities and functions.

Investor Protection Requires Timely Reporting of Disclosable Information

Examiners will review whether required disclosures on Form U-4 and Form U-5 concerning reportable events such as regulatory actions, customer complaints, bankruptcy filings, liens, judgments and criminal charges are complete, accurate and made within the required time periods. They also will determine whether firms have controls, processes and procedures in place to ensure timely filings and determine whether public records reviews are occurring.

Market Integrity

Supervision and Governance Surrounding Trading Technology

FINRA examination teams will review firms' technology and related controls on electronic trading systems with an emphasis on the development and ongoing supervision of algorithms and the development and testing of technology changes. Examiners will also focus on firms' risk management and financial and operational controls, with a focus on risks of high speed trading to the firms' net capital.

Abusive Algorithms

FINRA will continue to pursue firms whose traders or customers use algorithms to manipulate the markets, including through layering, spoofing, wash sales and marking the close, among other means. FINRA will also continue to review whether firms' supervisory and other controls fail to appropriately detect abusive activity by the firm's traders or its customers.

Cross-market and Cross-product Manipulation

FINRA will continue to enhance both its equities and options cross-market surveillance patterns to assist it in identifying potentially manipulative activity by single market participants on either a single or multiple markets including activity involving two or more market participants apparently acting in concert through one or more markets.

Order Routing Practices, Best Execution and Disclosure

FINRA will continue to assess whether trading-fee rebates create conflicts of interest that compromise the execution quality of customer orders and result in inferior executions. It also will examine the routing practices of options floor brokers and whether they are meeting their best execution obligations. In the area of fixed income, FINRA will increase its review of firms' pricing practices and their controls in avoiding excessive mark-ups and mark-downs. They also will look at disclosure of fees to their customers and the impact of alternative trading systems on these markets.

Market Access

FINRA will continue to assess broker-dealer controls under the SEC Market Access Rule 15c3-5 with respect to detecting and preventing manipulative trading activity and rule violations.

Audit Trail Integrity

FINRA will continue to focus on late reporting in TRACE-eligible and municipal securities that appears to result from inadequate processes and procedures on trading desks. FINRA has created a new team to focus on identifying potential equity audit trail issues to assist in resolving reporting errors promptly to improve the accuracy of trading data for surveillance purposes.