Displaying content from multiple web pages in separate viewing panes (frames) on a single web page. For example, many websites use framing to display a common heading or sidebar on multiple pages, or to display a series of banner ads from a queue. A more controversial use of framing involves appropriation by one website of one or more frames from different websites, where the appropriated frames are displayed (framed) within pages of the appropriating website (under the control of that website's owner). The effect is that the content of the appropriated site looks as if it is part of the appropriating site. For example, a blogger can appropriate articles from various news sites and frame them within pages of the blog, along with the blog's own headings, ads, and other frames (compare to linking).

For more information, see Practice Note, Online Advertising and Marketing: Linking, Framing, Metatags, Banners, Pop-Ups, and Keywords.