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Endorsement
Practical Law Glossary Item 2-502-8615 (Approx. 2 pages)
Glossary
Endorsement
A form of advertising in which an advertiser uses a recommendation or testimonial statement from an individual, company, or organization to promote a certain product or service. Advertisers typically seek to use endorsements from third parties that are either:
- Publicly recognizable (such as celebrities).
- Experts in a relevant field.
- Consumers who have successfully used the relevant product or service.
For more information, see Practice Note, Advertising: Overview: Endorsements and the Use of People in Advertisements.