Kelley Drye: FDA Continues Study of Direct-to-Consumer Television Advertising with Study of Corrective Advertising | Practical Law

Kelley Drye: FDA Continues Study of Direct-to-Consumer Television Advertising with Study of Corrective Advertising | Practical Law

This Law Firm Publication by Kelley Drye & Warren LLP announces the FDA's notice to solicit comments on its proposed research entitled Experimental Study: Examination of Corrective Direct-to-Consumer (DTC) Television Advertising. The FDA's proposed research will examine how corrective advertising may impact consumer misperceptions arising from false or misleading advertising about the safety and efficacy of prescription drugs.

Kelley Drye: FDA Continues Study of Direct-to-Consumer Television Advertising with Study of Corrective Advertising

by Kelley Drye & Warren LLP
Published on 29 Feb 2012 • USA (National/Federal)
This Law Firm Publication by Kelley Drye & Warren LLP announces the FDA's notice to solicit comments on its proposed research entitled Experimental Study: Examination of Corrective Direct-to-Consumer (DTC) Television Advertising. The FDA's proposed research will examine how corrective advertising may impact consumer misperceptions arising from false or misleading advertising about the safety and efficacy of prescription drugs.