Advertising Law in China | Practical Law

Advertising Law in China | Practical Law

This Note provides an overview of the regulation of advertising in China, focusing on China's Advertising Law, which was substantially revised in 2015 and further amended in 2018 and 2021 respectively. It considers the issues of comparative advertising, online advertising, endorsement activities, industry-specific regulation and enforcement.

Advertising Law in China

Practical Law UK Practice Note 2-622-0405 (Approx. 20 pages)

Advertising Law in China

MaintainedChina
This Note provides an overview of the regulation of advertising in China, focusing on China's Advertising Law, which was substantially revised in 2015 and further amended in 2018 and 2021 respectively. It considers the issues of comparative advertising, online advertising, endorsement activities, industry-specific regulation and enforcement.