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What's in a Name? The Real Cost of VW's Emissions Scandal
Practical Law Legal Update 3-619-4477 (Approx. 3 pages)
What's in a Name? The Real Cost of VW's Emissions Scandal
by Practical Law Intellectual Property & Technology
| Published on 20 Oct 2015 • USA (National/Federal) |
Volkswagen's recent emissions standards scandal will likely cost the company more than the billions it has set aside for fines and legal settlements; its popular brand has suffered as well. This Legal Update identifies Practical Law resources developed to help counsel manage and protect trademarks and other valuable brand assets.
A company's brands are among its most valuable assets, as they:
- Embody the company's reputation.
- Distinguish its goods or services from the competition's.
- Signify the consistent quality of those goods or services to consumers.
Well-protected brands can give companies a significant competitive advantage in the marketplace and create important – and valuable – goodwill with their customers. Central to developing and maintaining strong, protected brands is the proper acquisition, maintenance, exploitation and enforcement of a company's trademarks and other intellectual property.
Practical Law has developed many resources to help you maintain a strong and protected brand:
- Our Practice Notes, Brand Protection: Business Briefing and Acquiring Trademark Rights and Registrations can get you started on obtaining appropriate legal protection for your brand resources.
- New this year, our Standard Document, Trademark Use and Protection Training: Presentation Materials is a fully customizable PowerPoint presentation counsel can use to instruct clients and company employees on safeguarding a company's brands through proper trademark protection and usage.
- Resources like our Practice Note, Drafting an Effective Trademark Cease and Desist Letter and Monitoring and Responding to Third Party Use of Social Media: Best Practices Checklist give you practical tips to help you enforce your brands.
For a complete list of continuously maintained resources drafted to help counsel manage the acquisition, protection, licensing, and enforcement of trademarks and other brand assets, see Practical Law's Brand Protection Toolkit.