FTC finds that Better Business Bureaus' proposed accountability programme for online behavioral advertising does not raise antitrust concerns | Practical Law

FTC finds that Better Business Bureaus' proposed accountability programme for online behavioral advertising does not raise antitrust concerns | Practical Law

On 15 August 2011, the Federal Trade Commission's (FTC) Bureau of Competition staff indicated that it had no present intention of recommending that the FTC bring an enforcement action challenging as anti-competitive an "accountability programme" proposed by the Council of Better Business Bureaus (CBBB)  for companies engaged in online behavioral advertising (OBA).  The CBBB would use this program to hold companies accountable for compliance with the "Self-Regulatory Principles for Online Behavioural Advertising" (the Principles), administered by the Digital Advertising Alliance (DAA) subsequent to being released by a coalition of industry associations in July 2009. 

FTC finds that Better Business Bureaus' proposed accountability programme for online behavioral advertising does not raise antitrust concerns

Published on 01 Sep 2011 • USA
On 15 August 2011, the Federal Trade Commission's (FTC) Bureau of Competition staff indicated that it had no present intention of recommending that the FTC bring an enforcement action challenging as anti-competitive an "accountability programme" proposed by the Council of Better Business Bureaus (CBBB) for companies engaged in online behavioral advertising (OBA). The CBBB would use this program to hold companies accountable for compliance with the "Self-Regulatory Principles for Online Behavioural Advertising" (the Principles), administered by the Digital Advertising Alliance (DAA) subsequent to being released by a coalition of industry associations in July 2009.