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Average Daily Rate (ADR)
Practical Law Glossary Item 4-580-1786 (Approx. 3 pages)
Glossary
Average Daily Rate (ADR)
A metric for measuring a hotel's performance, along with Occupancy Rate and RevPAR.
It is calculated by dividing the total guest room revenue by the number of guest rooms sold for a given time period. ADR = Room revenue / rooms sold.