A Standard Document for use by a marketing research company, either for its own purposes or on behalf of its client to observe, measure, and analyze consumer perceptions regarding such things as a product, service, new idea, or advertising campaign. Under this Standard Document, the participant releases the company and any sponsor from liability and agrees to confidentiality obligations. This Standard Document includes information that the company can use to help protect against focus-group related liabilities, including regarding privacy and personal injury. This Standard Document has integrated drafting notes with important explanations and drafting tips.