Metatags and advertising keywords | Practical Law

Metatags and advertising keywords | Practical Law

Analysis of the legal issues raised by the use of metatags and advertising keywords, a practice developed by web businesses in order to exploit the commercial potential of the web.

Metatags and advertising keywords

Practical Law UK Practice Note 5-107-4771 (Approx. 15 pages)

Metatags and advertising keywords

by Michael Hart and Jason Raeburn, Baker & McKenzie, London office, and Practical Law IP&IT
Maintained • United Kingdom
Analysis of the legal issues raised by the use of metatags and advertising keywords, a practice developed by web businesses in order to exploit the commercial potential of the web.