A practice note which explains the data protection and e-privacy rules that apply to direct marketing activities.
Note: With effect from 22 May 2018, this resource is no longer being maintained. UK data protection law will change on 25 May 2018, when the EU General Data Protection Regulation (GDPR) will replace the current regime established by the Data Protection Act 1998. It will be supplemented by the Data Protection Bill (once it receives Royal Assent) (see Data Protection Bill 2017-19 legislation tracker). We are therefore focusing on updating existing resources and publishing new resources to reflect the GDPR (see GDPR: Practical Law coverage).
For legal developments affecting the current regime between 22 May 2018 and 24 May 2018, please refer to the legal updates on the topic page for this resource: see GDPR and data protection reform, Direct marketing and Cookies.