GC Agenda: May 2013 | Practical Law

GC Agenda: May 2013 | Practical Law

A round-up of major horizon issues for General Counsel.

GC Agenda: May 2013

Practical Law Article 5-525-9143 (Approx. 10 pages)

GC Agenda: May 2013

by Practical Law The Journal
Published on 01 May 2013USA (National/Federal)
A round-up of major horizon issues for General Counsel.

Antitrust

Enforcement Priorities

Healthcare, high-tech and transportation companies should expect continued heightened antitrust enforcement in the next year, according to officials at the Federal Trade Commission (FTC) and the Antitrust Division of the Department of Justice (DOJ). At the American Bar Association’s (ABA’s) Antitrust Section Spring Meeting, both the FTC and DOJ suggested they would concentrate on behavior causing the greatest consumer harm, particularly in light of budget constraints.
In addition to cartel enforcement, Assistant Attorney General William Baer said that the DOJ will continue to focus resources on the following markets:
  • Healthcare.
  • Automobiles and transportation.
  • Telecommunications.
FTC Chairwoman Edith Ramirez emphasized the FTC’s ongoing efforts to investigate potential competitive harm to consumers resulting from:
  • Hospital mergers.
  • Acquisitions of physicians’ groups.
  • Conduct that delays the entrance of generic drugs, including pay-for-delay agreements.
  • Formations of accountable care organizations.
Additionally, Chairwoman Ramirez wants to devote resources to policy efforts in high-tech markets, like the recent workshops held on patent assertion entities. She also recommended that the FTC conduct merger retrospectives to inform future decision-making in the merger area.

Merger Review Tips

Merging parties should apply the tips offered by FTC and DOJ officials at the ABA’s Spring Meeting for dealing more efficiently with the agencies during the merger review process.
Leslie Overton, Deputy Assistant Attorney General for Civil Enforcement, spoke about the growing costs and delays associated with e-discovery during the Second Request phase. To handle document productions more efficiently, Overton advised that counsel for merging parties should:
  • Communicate early and often with DOJ staff.
  • Understand the type of data that the client has and how it is stored.
  • Review and follow the instructions about getting the data to the DOJ, including getting sample productions in early.
Howard Shelanski, Director of the FTC’s Bureau of Economics, emphasized the importance of coming in with the right data early during the merger review process, including:
  • The critical loss data.
  • The margin data.
  • Information about the parties’ premerger relationship, such as:
    • win/loss reports;
    • details about how the parties view one another in the market; and
    • effects on the parties’ sales when one or the other had previously instituted a price change on an overlapping product.
Shelanski said that merging parties are now delivering this type of data sooner and hiring economists earlier in the process.
For more information on the antitrust agencies’ merger review process, see Practice Notes, Corporate Transactions and Merger Control: Overview and How Antitrust Agencies Analyze M&A.

Commercial

Revised Digital Advertising Guidelines

Companies that advertise online, including on mobile devices and social media sites, should ensure that their disclosure practices comply with the FTC’s newly revised guidance document, .com Disclosures: How to Make Effective Disclosures in Digital Advertising.
The revised guide:
  • Affirms that laws against unfair or deceptive acts or practices apply to online advertising, marketing and sales.
  • Addresses new disclosure issues for space-constrained screens and social media platforms.
To avoid liability for deceptive marketing, advertisers must ensure that all express and implied claims in their ads are truthful and substantiated. If information must be disclosed to make an ad claim accurate, the FTC requires the disclosure to be “clear and conspicuous.” While there is no standard test for determining compliance with this requirement, the revised guide provides several factors for advertisers to consider, including:
  • Whether a disclosure is unavoidable.
  • The range of devices on which an ad will be viewed.
The revised guide also offers practical tips and illustrations for compliance. For example, advertisers should:
  • Place disclosures as close as possible to the triggering claim.
  • Avoid ads that require a consumer to scroll to find the disclosure.
  • Avoid the use of pop-up disclosures.
  • Prominently display disclosures.
  • Evaluate the size, color and graphic treatment of the disclosure in relation to other parts of the webpage.
The FTC notes that because of space constraints it may be impossible to make clear and conspicuous disclosures on certain mobile platforms. The revised guide states that if disclosure is not possible on a certain platform, that platform should not be used to disseminate ads that require disclosures.
For more information on online advertising regulation and compliance, see Practice Note, Online Advertising and Marketing.

Corporate Governance & Securities

Social Media and Securities Law Compliance

While public companies and their counsel may welcome recent SEC guidance on corporate social media communications under Regulation FD, they should not forget other important securities law compliance risks implicated by social media.
The SEC recently issued a report on its investigation of Netflix, Inc. and its CEO for a potential violation of Regulation FD after the CEO posted an important performance metric on his personal Facebook page. The report clarified that:
  • Social media communications require careful Regulation FD analysis comparable to communications through more traditional channels.
  • All of the principles outlined in the SEC’s 2008 Commission Guidance on the Use of Company Web Sites (2008 Guidance) apply equally to corporate social media communications. The report stressed in particular that companies should give investors advance notice of the social media channels they plan to use.
Despite this tentative green light under Regulation FD, companies should remain vigilant about other important compliance risks. The challenge of providing appropriate context within the space limitations of Twitter and other forums and the casual, spontaneous nature of social media lead to risks of:
  • Rule 10b-5 anti-fraud liability for material misstatements or omissions in:
    • statements of the company and its representatives; and
    • under the 2008 Guidance, third-party statements attributable to the company or its representatives when they link to, “like,” retweet or otherwise endorse those statements.
  • Securities Act offering violations, including the risk that a social media communication could constitute:
    • “gun-jumping” in violation of publicity restrictions before or during a registered offering; or
    • general solicitation or advertising prohibited in certain unregistered offerings.
  • Failure to qualify for the forward-looking statement safe harbor where a communication does not incorporate meaningful cautionary statements.
  • Violations of Regulation G, which requires issuers disclosing non-GAAP financial measures to include comparable GAAP measures and reconciliations.
  • Inadvertent triggering of supplemental proxy filing requirements if a social media communication is characterized as a proxy solicitation.
  • Violations of NYSE or NASDAQ requirements governing the disclosure of material information.
For more information on the new SEC guidance on corporate social media, see Article, Social Media and Regulation FD.
For sample corporate policies, with explanatory notes and drafting tips, see Standard Documents, Social Media Guidelines (Public Company Long Form) and Social Media Guidelines (Public Company Short Form).

Finance

Guidance on Leveraged Lending

Financial institutions involved in leveraged lending should ensure compliance with new supervisory guidance recently published by US federal bank regulators. The guidance becomes effective May 21, 2013, and will be taken into account during assessments of an institution’s risk management framework.
The Office of the Comptroller of the Currency, the Federal Deposit Insurance Corporation and the Federal Reserve Board of Governors jointly published updated guidance on leveraged lending in the Federal Register. The guidance focuses on, among other things:
  • The definition of leveraged lending. Institutions should undertake their own analysis to define leveraged lending.
  • Underwriting standards. An institution’s underwriting standards should accurately reflect its appetite for risk in leveraged lending.
  • Valuation standards. Valuation standards should ensure accurate initial valuation and periodic re-valuation of entities engaged in leveraged borrowing.
  • Pipeline management. Proper pipeline management should:
    • enable institutions to accurately measure the exposure of their current portfolios;
    • outline responses to portfolio and market disruptions; and
    • require stress tests that take into account potential loans in determining an entity’s prospective financial health.
  • Reporting and analytics. Proper reporting requires that, at least quarterly, characteristics and trends in an institution’s exposure to higher risk credits (including leveraged lending) should be reported to the institution’s management, with summaries provided to the board of directors. Risk analytics should be run across business lines and legal entities to ensure that over-concentration of risk does not occur.
  • Risk rating leveraged loans. Using realistic assumptions, institutions should ensure the proper risk rating of individual loans to determine a borrower’s ability to repay its debt over varying periods of time.
  • Participants. Standards for the external underwriting and monitoring of loans should be similar to loans issued, underwritten and monitored internally.
For general information on leveraged lending, see Practice Note, Lending: Overview.

Intellectual Property & Technology

Copyright First Sale Doctrine

Companies that rely on copyright protection and manufacture works abroad may face new challenges following the US Supreme Court’s recent decision in Kirtsaeng v. John Wiley & Sons, Inc. The decision allows parties that acquire copyrighted works made and lawfully purchased outside the US to import them for sale in the US and not face copyright infringement liability.
In Kirtsaeng, the Supreme Court considered whether the first sale doctrine applies to foreign-manufactured goods imported for resale in the US without the permission of the copyright owner. The first sale doctrine, codified as Section 109(a) of the Copyright Act, gives the owner of a copy that is “lawfully made under [the Copyright Act]” the right to sell or otherwise dispose of the copy without the copyright owner’s permission. The Supreme Court found that the doctrine applies to copies of copyrighted works lawfully made abroad, embracing a non-geographical interpretation of the first sale doctrine.
The decision removes copyright law as a potentially valuable tool for companies facing “parallel importation” or “gray markets” for goods involving copyrighted works or aspects of goods that are copyrightable. Companies that rely on copyright protection and manufacture works abroad should consider:
  • Conducting thorough diligence of their international distributors and the flow of their goods in the international marketplace.
  • Using contractual protections or practical mechanisms, such as electronic monitoring, to ensure that distribution is limited to clearly identified territories.
  • Whether trademark and Tariff Act claims can be used to combat the importation of goods.
  • Whether licensing, rather than selling, works affords greater protection.
Copyright holders and parties that avail themselves of first sale protection should monitor:
  • Any legislative efforts resulting from the Supreme Court’s decision.
  • How the decision may impact other areas of intellectual property, in particular patents, where the scope of international patent exhaustion is currently uncertain.
For more information on protecting against gray market goods, see Practice Note, Protecting Against Counterfeit Trademarks and Gray Market Goods.

Labor & Employment

Standard for Class Certification

Employers with threatened or pending class action litigation should be aware of a recent US Supreme Court decision reinforcing the standard for class certification under Rule 23(b)(3) of the Federal Rules of Civil Procedure. Although Comcast Corp. v. Behrend involved alleged violations of federal antitrust law, the holding has potential ramifications for employment-related class actions.
The Supreme Court, in a five to four decision, held that the Third Circuit erred by refusing to consider arguments against the plaintiffs’ damages model that bore on the propriety of class certification simply because the arguments were also pertinent to the merits determination. Courts must determine whether Rule 23(b)(3) prerequisites have been met even when that requires inquiring into the merits of the claims.
In light of this decision, employers should:
  • Adjust strategies for defeating class certification to include arguing that courts must resolve procedural questions even if that involves examining the merits of the class claims.
  • Prepare for potentially more rigorous discovery at the class certification stage.
  • Consider appealing a trial court’s decision certifying a class.
  • Revisit their mechanisms for minimizing the risk of class action litigation, for example, mandatory arbitration provisions.

FLSA Successor Liability

A recent decision by the Seventh Circuit highlights the need for companies purchasing the assets of a business to conduct thorough due diligence into actual and potential employment-related liabilities of the target company, in addition to other liabilities.
In Brian Teed v. Thomas & Betts Power Solutions, the Seventh Circuit held that an asset purchaser may be liable as a successor for the target company’s Fair Labor Standards Act (FLSA) violations, even when the purchaser specifically disclaimed that it was assuming the target company’s liabilities when it acquired the assets. The Seventh Circuit noted, however, that disclaiming liability of a predecessor still may be useful against state law claims.
Given this case, which may have implications beyond the Seventh Circuit, asset purchasers should inquire into a target company’s employment-related matters, including:
  • Pending litigation.
  • Possible claims, especially those with potential for class action litigation under federal laws such as:
    • the FLSA;
    • the Family and Medical Leave Act (FMLA);
    • the Employee Retirement Income Security Act (ERISA);
    • the Age Discrimination in Employment Act (ADEA);
    • the National Labors Relations Act (NLRA); and
    • the Sarbanes-Oxley Act (SOX) whistleblower provisions.
  • Employment practices and policies regarding, for example:
    • classification of employees as exempt or non-exempt under the FLSA;
    • use and classification of independent contractors;
    • leave policies;
    • severance; and
    • benefits.
  • Statistical data regarding age, race and gender for potential discrimination issues.
Based on liabilities exposed during due diligence, purchasers should consider:
  • Negotiating an adjusted purchase price.
  • Seeking indemnification agreements from the target company, if the business is solvent.
  • Negotiating for a portion of the purchase price to be put into escrow until the statute of limitations period has expired on potential federal law claims.
For more information on strategic considerations and hidden liabilities relating to labor and employment issues in M&A, see Practice Note, Labor and Employment Issues in Corporate Transactions: Strategic Considerations and Hidden Liabilities and Checklist, Due Diligence Checklist: Labor and Employment.

Litigation & ADR

Burden-shifting in SOX Whistleblower Cases

A recent Second Circuit decision provides greater clarity for employers and their counsel on the burden-shifting framework applicable to whistleblower retaliation claims under SOX. This decision reflects a movement by courts toward a more consistent application of SOX.
Joining several other circuits, in Bechtel v. Administrative Review Board, the Second Circuit held that, to prevail on a SOX retaliation claim, an employee must prove by a preponderance of the evidence that:
  • She engaged in a protected activity.
  • The employer knew that she engaged in a protected activity.
  • She suffered an unfavorable personnel action.
  • The protected activity was a contributing factor in the unfavorable action.
An employer may rebut these four elements by presenting clear and convincing evidence that it would have taken the same adverse action in the absence of any protected activity.
This decision:
  • Clarifies the framework that courts within the Second Circuit and likely beyond will apply to whistleblower retaliation claims brought under SOX.
  • Favors employees by holding them to a lesser evidentiary burden to establish their prima facie case (preponderance of the evidence) than that required for employers to rebut it (clear and convincing evidence).
  • Highlights the importance of having well-documented processes and policies in place for promotions, evaluations, trainings and terminations and adhering to them when dealing with an employee who qualifies as a whistleblower under SOX.
For more information on SOX whistleblower protections, see Practice Note, Whistleblower Protections under Sarbanes-Oxley and the Dodd-Frank Act.

M&A

Proposed Changes to Delaware Law

The Delaware State Bar Association’s Section of Corporation Law will meet to consider several significant proposed amendments to the Delaware General Corporation Law (DGCL) and the Delaware Limited Liability Company Act (LLC Act). The amendments to the DGCL would streamline the process for acquirers conducting mergers through a tender offer. If approved by the Delaware legislature, most of the amendments would take effect on August 1, 2013.
Among other changes, the proposed amendments address the following:
  • No shareholder approval required after tender offer. New DGCL § 251(h) would eliminate the requirement that stockholders of a public corporation vote to approve a merger if, subject to certain conditions, they have tendered a statutorily defined minimum number of shares into the tender or exchange offer of an arms’ length third-party acquirer. This change would eliminate the need for top-up options in qualifying transactions, as the acquirer would no longer need to acquire 90% of the target company’s stock for a squeeze-out.
  • Ratification of defective corporate acts and stock. New DGCL § 204 would provide a safe harbor procedure for ratifying corporate acts or transactions and stock issuances that were not properly authorized. New DGCL § 205 would confer jurisdiction on the Delaware Court of Chancery to remedy defective corporate acts.
  • Default fiduciary duties for managers of LLCs. LLC Act § 18-1104 would be amended to confirm that managers of LLCs owe fiduciary duties to LLC members by default. This amendment, which would end an ongoing debate among the Delaware courts, would continue to allow LLC members to draft LLC agreements that expand, restrict or eliminate those fiduciary duties.
For more detailed information on the amendments, including other proposed changes to the DGCL, see Legal Update, Proposed Changes to Delaware Law: No More Top-up Options and Default Fiduciary Duties for LLC Managers.

Taxation

New York’s Amazon Law

Online retailers should consider the implications of the New York State Court of Appeals’ recent decision upholding the state’s Amazon law against a constitutional challenge brought by Amazon.com and Overstock.com. This decision may encourage states that have not yet adopted an Amazon law to enact similar click-through nexus statutes.
Under New York’s statute, an out-of-state retailer with no physical presence in the state (such as an online retailer) is presumed to have sales tax nexus with the state, and therefore is obligated to collect New York sales tax on sales to New York customers, if it both:
  • Maintains links on websites maintained by New York residents.
  • Pays commissions on sales made through those links.
The presumption of sales tax nexus exists if the out-of-state retailer generated more than $10,000 in New York sales during the previous four quarterly sales tax periods from website referrals by in-state residents. A retailer can rebut the presumption if it shows that the in-state website owner did not engage in any customer solicitation in the state that would satisfy US constitutional nexus requirements.
In Overstock.Com, Inc. v. New York State Dep’t of Taxation and Finance, the New York State Court of Appeals, the state’s highest court, held that New York’s click-through nexus statute is not facially unconstitutional under either the commerce or due process clauses of the US constitution. During the course of legal proceedings, Amazon and Overstock withdrew their challenges that the statute was unconstitutional as applied.
For more information on New York’s Amazon law, see State Q&A, Sales and Use Taxes: New York.
GC Agenda is based on interviews with Advisory Board members and leading experts from PLC Law Department Panel Firms. PLC would like to thank the following experts for participating in interviews for this month’s issue:

Antitrust

Lee Van Voorhis
Baker & McKenzie LLP
Laura Wilkinson
Weil, Gotshal & Manges LLP

Commercial

Gonzalo Mon
Kelley Drye & Warren LLP

Corporate Governance & Securities

Richard Truesdell
Davis Polk & Wardwell LLP
David Lynn and Anna Pinedo
Morrison & Foerster LLP
A.J. Kess and Frank Marinelli
Simpson Thacher & Bartlett LLP

Employee Benefits & Executive Compensation

Sarah Downie
Orrick, Herrington & Sutcliffe LLP
Jamin Koslowe
Simpson Thacher & Bartlett LLP
Regina Olshan, Neil Leffand David Olstein
Skadden, Arps, Slate, Meagher & Flom LLP

Intellectual Property & Technology

Darren Cahr
Drinker Biddle & Reath LLP
Joe Petersen
Kilpatrick Townsend & Stockton LLP

Labor & Employment

Jenni Field and Douglas Darch
Baker & McKenzie LLP
William Anthony
Jackson Lewis LLP
Thomas H. Wilson
Vinson & Elkins LLP

Litigation & ADR

William Martucci
Shook, Hardy & Bacon L.L.P.

Taxation

Kim Blanchard
Weil, Gotshal & Manges LLP