Also known as a bottom-up campaign. A type of union organizing campaign that is started by one or more employees who approach a union or are approached by a union, and want the union to collectively bargain with their employer to improve working conditions, such as:

Unlike a corporate campaign, unions usually try to keep a traditional campaign secret from the employer for as long as possible.

Typically, a union's main goal in a traditional campaign is to get enough union authorization cards to force either:

For more information, see Practice Note, Union Organization Process: Demonstrating Right to Election.