Marketing rules need to be harmonised | Practical Law

Marketing rules need to be harmonised | Practical Law

The impossibility of conducting a single marketing campaign across Europe means that harmonisation of marketing rules must be considered an important objective for a successful single market.

Marketing rules need to be harmonised

Practical Law UK Articles 7-100-0562 (Approx. 3 pages)

Marketing rules need to be harmonised

by William King, Macfarlanes
Published on 01 Oct 1996 • European Union
The impossibility of conducting a single marketing campaign across Europe means that harmonisation of marketing rules must be considered an important objective for a successful single market.