Multi-jurisdictional merger control | Practical Law

Multi-jurisdictional merger control | Practical Law

This chapter considers the practical aspects of handling a multi-jurisdictional merger filing, identifies some of the essential requirements and key steps that must be taken during the process, and provides an overview of the steps taken during an actual multi-jurisdictional merger control case.

Multi-jurisdictional merger control

Practical Law UK Articles 8-378-8926 (Approx. 12 pages)

Multi-jurisdictional merger control

by John Cook, O'Melveny & Myers LLP
Law stated as at 01 Oct 2007
This chapter considers the practical aspects of handling a multi-jurisdictional merger filing, identifies some of the essential requirements and key steps that must be taken during the process, and provides an overview of the steps taken during an actual multi-jurisdictional merger control case.
The past year has seen continuing progress towards standardisation and harmonisation among the merger regimes of key global economies. Best practices continue to be disseminated and more idiosyncratic and inappropriate features of national merger regimes toned down, if not eradicated completely. There have been a number of significant developments in harmonisation, particularly as a result of the work of the International Competition Network (ICN) (see box, Further steps towards harmonisation of merger review regimes).
Nonetheless, many cross-border or international transactions still present major challenges of project management and co-ordination to ensure that they are not unduly hindered by the need to clear regulatory hurdles.
The main purpose of this chapter is to concentrate on the practical aspects of handling a multi-jurisdictional merger filing, such as:
  • Which types of transaction should be considered as falling within merger control review?
  • Which merger control regimes should be reviewed and what are their applicable jurisdictional thresholds?
  • Which regimes apply to the transaction? Is filing in those countries mandatory or voluntary? What are the sanctions that can be imposed for a failure to file?
  • What are the deadlines for filing and how long is the clearance process in each relevant jurisdiction? Do standstill provisions apply or can the transaction be completed before clearance?
  • What information should be included in the filing and what is the relevant substantive test?
Finally, the chapter identifies some of the essential requirements and key steps that must be taken during the process.
For an overview of the steps taken during an actual multi-jurisdictional merger control case, see box, Multi-jurisdictional timetable.

Relevant transactions

The first issue to consider is whether the transaction is caught by merger control rules. In most jurisdictions, including the EU, merger controls apply to any transaction that brings previously independent companies under common control. The method by which control is acquired, for example, by purchase of shares, assets, or by contract, is largely irrelevant.
The definition of control can be very broad. However, it generally involves one party being able to exercise "decisive influence" over another (that is, it can determine its business strategy and commercial behaviour). This does not cover rights commonly given to protect a purely financial investment.
It is important to identify from the outset whether a transaction will give the company sole or joint control over the target. This issue primarily affects the identity of the parties involved in the transaction and, consequently, the turnover and other data to be considered when assessing the applicable merger control regimes. Where the transaction involves the outright acquisition of the target by the purchase of all its shares, only the turnover of the acquirer and the target is usually relevant. However, if the acquisition is of only a 50% shareholding (giving joint control with another shareholder), the turnover of each of the controlling groups, as well as that of the target, must usually be taken into account in applying the turnover thresholds. In addition, if a transaction involves a company established by a consortium or the use of an acquisition vehicle, the turnovers of the owners of the consortium or acquisition vehicle are usually taken into account. However, this does not apply if the acquiring entity is a pre-existing business, even if it is ultimately controlled by two or more investment groups.
An important point concerns the requirements for the party to produce the data required. In the case of joint control, the responsibility for notifying (and liability for failure) usually rests on each joint controller, and this facilitates obtaining data quickly. However, it is good practice to ensure that the corporate documentation reinforces any obligation that the parties already owe. Where this obligation does not exist, the corporate documentation should create a contractual obligation for all the contracting parties to co-operate in taking all necessary steps to start merger clearances. This is desirable even where there are no substantive competition issues. Where there are, the transaction documents may need to contain sophisticated, specifically designed provisions to deal with all possible regulatory outcomes.
It is important to bear in mind that a number of jurisdictions with well-developed merger regimes treat a merger as having occurred not only where a change of control takes place but where the transaction gives rise to a lesser degree of influence. For example, the following jurisdictions require varying degrees of influence:
  • The UK: "Material influence".
  • Brazil: "The ability to interfere".
  • Canada: The acquisition of a significant interest.
  • Germany: "Competitively significant influence".
In these regimes, it is necessary to explore any factors which will allow one company to influence another, for example, a minority shareholding and a director with sector expertise on the board, even though it cannot dictate its strategy.

Identifying applicable merger control regimes

Once it has been established that a transaction's nature means that it is, in principle, caught by merger control rules, the next step is to determine which, if any, merger control regimes apply. Other key factors, such as when the transaction can be closed and when merger planning can begin in earnest, depend on this initial review and therefore can only be appropriately assessed once it has been carried out.

Identifying relevant jurisdictions

From the outset, it is important to list those countries with which the merging parties or the transaction has a connection. An initial list necessarily has to be over-inclusive and therefore places a significant burden of information gathering on the parties to the transaction. The list is largely based on where the parties to the transaction generate their turnover, since most merger control regimes apply jurisdictional turnover thresholds. The following material should always be considered to establish this:
  • Sales data. It is essential that the parties produce separate sales data for each jurisdiction, as soon as possible, for both the target and the acquiring group.
  • Recent annual reports, accounts, securities filings or similar disclosures. This will usually enable identification of the location of:
    • subsidiaries;
    • joint ventures; and
    • assets.
This information is important, as some jurisdictions operate with thresholds based on asset values, market shares or local presence (such as a subsidiary, branch or other significant presence).
However, formal documents, such as accounts and securities filings, do not always shed much light on the question of where merger filings will be required. Therefore the due diligence process should not be overlooked as an early source of extra data to assess where merger filings are necessary. There is often a conflict between economising on due diligence to save costs or time or to avoid antagonising the seller, and using the process to obtain data relevant for anti-trust purposes. However, the due diligence process may well be an early avenue to obtain valuable information to assess where merger filings are necessary.
Strategic plans, market reports and recent merger filings or other submissions may contain valuable insights into the likely substantive issues. However, they may also help to identify jurisdictions. For example, if a previous acquisition has been filed in a particular jurisdiction, it may be unwise not to do so in a subsequent transaction, even if there are strong arguments against this.
Information may also be available from these sources on a company's customer base, its competitors, and how it sees the marketplace. This can be particularly relevant in assessing the need to file in a jurisdiction which has a market share test as one of its jurisdictional thresholds. Such a threshold poses uncertainty not only for merging parties, but also for the merger control authority which has to apply it. In the absence of any past practice, precedent or familiarity with the sector, the authority will not be in a good position to come, itself, to a definitive view itself on how the markets should be defined for the purposes of judging whether jurisdiction exists. This is why best practice avoids creating jurisdictional thresholds based on market definition. However, where such thresholds exist, parties have more discretion on filing than is immediately apparent, as the regulator may be as much in the dark as the parties about the appropriate market definition or market shares, and have no basis to insist on a filing.
There are numerous types and combinations of thresholds globally, and new varieties are added to this list as and when they appear. The information gathered is relevant not only to whether a filing is required but also relevant to risk assessment, whether a short-form notification, simplified decision process or fast-track procedure can be used, and to prioritising filing requirements.
When identifying applicable merger regimes, it is important to note that in some countries, "foreign-to-foreign transactions" may be either exempted from notification, or subject to special administrative procedures, even if jurisdictional thresholds are met. This may apply, for example, where the transaction does not give rise to a direct change in control of a local company, or where the transaction does not affect the competitive structure of the national market concerned.
It should also be borne in mind that national competition authorities (NCAs) are reluctant to impose conditions on such transactions even where there are no exemptions or special administrative procedures. They may also lack power to do so. In many legal systems, it is a convention of legislative interpretation that laws do not have extra-territorial effect unless explicitly stated to do so. Even where the power exists, it is usually not practicable to exercise it, and intervention is confined to the most feasible territorial remedy. A recent example concerns the acceptance of behavioural undertakings by the UK Competition Commission, where the merging parties' only link with the UK was sales through independent distributors (Drager Medical/Air-Shields). However, in the EU, a member state can make a reference to the European Commission (Commission) so that the Commission can apply broader remedies than the member state's NCA. This flexibility allows "the best-placed authority" to handle a merger, which comes particularly into play when there are substantive issues which may require remedies.
Transactions with particular characteristics or which take place in particular sectors may be subject to specific considerations. For example:
  • Transactions involving private equity firms (where there seems to be greater scrutiny on the affect of financing methods and investment objectives on the future strategy of the target business).
  • Transactions subject to special regulation, such as those involving sectors of public importance.

Where to notify

At the end of the merger review analysis, legal advisers will usually be able to draw up a list identifying those jurisdictions where the parties meet the relevant thresholds for notification. This list must identify whether:
  • A country requires a mandatory notification.
  • A transaction can be completed before notification or clearance.
  • The jurisdiction concerned is of significance for the parties.
The vast majority of jurisdictions now apply a mandatory regime and in these cases particular attention should be given to the risk of sanctions for failure to notify. Most mandatory jurisdictions impose fines on the companies. Others also provide for a declaration of unenforceability or, as in the EU, make the validity of a deal dependent on a clearance decision. Some even impose criminal penalties on the directors of the companies for failure to notify.
Although filings in voluntary regimes are not required, it is often advisable for the parties to notify when the transaction gives rise to issues of such significance within the jurisdiction that it is likely to come to the attention of the relevant competition authority in any event. In those cases, it may be preferable to take the initiative and submit a notification (for example, in the UK the timetable for the Office of Fair Trading (OFT) to conclude an initial examination does not start to run until the OFT becomes aware of the material facts about a merger or they are made public).

The notification burden

Companies can be concerned at seeing the list of potentially applicable merger control regimes the first time they encounter a cross-border merger review. However, they soon realise that the list may have little to do with where they have their main activities and possibly even less to do with where there are any significant overlaps between the parties' activities. A significant problem is that a large number of countries still operate thresholds and filing requirements that are not designed to determine whether a particular transaction is likely to have, or is even capable of having, an effect on the local market. Notorious in this respect are countries such as Austria (although in 2006 the domestic turnover threshold was doubled to EUR30 million (about US$42.8 million)) and Germany, where one company alone can satisfy the threshold and a notification requirement is theoretically triggered by minimal sales in Germany or Austria by the other party. For example, in Germany, a notification is required where the:
  • Aggregate worldwide turnover of the undertakings concerned exceeds EUR500 million (about US$713.6 million).
  • Domestic turnover in Germany of at least one of the undertakings concerned exceeds EUR25 million (about US$35.6 million).
This criticism could also be made of Brazil, but recent clarifications to Brazilian merger control law have improved the link between the notification requirement and transaction's effect in the jurisdiction.
It is extremely burdensome for the companies subject to merger review to have to go through the trouble of notifying transactions that clearly do not give rise to any substantive issues in multiple jurisdictions. It is equally burdensome for the competition authorities, which have to spend the time and resources to review and clear transactions that do not (or cannot) raise any significant anti-trust concerns. However, companies are obliged to notify, and in most jurisdictions, await clearance, even where it seems illogical and unnecessary to do so. In these jurisdictions, the key objective should be to minimise the impact on the timing of the deal and explore any short-form filing possibilities, thereby reducing the resources spent on the notification. The Commission has shown the way in its recent reforms. It is to be hoped that it and the ICN encourage countries to:
  • Opt for clear-cut jurisdictional thresholds based on turnover.
  • Ensure that there are short-form filing possibilities.
Substantial administrative fees can also be charged for a merger filing. For example:
  • The UK. The maximum fee is GB£45,000 (about US$92,147) (a good reason not to file given the voluntary filing system). The OFT has indicated this will double in 2009.
  • Brazil. The fee is about EUR20,000 (about US$28,545).

Before the notification, preparing the notifications and timing the transaction

Once the list of required merger control notifications has been finalised, the parties can then consider any immediately apparent substantive issues and how the timing of the required reviews will impact on the transaction, as well as how to prepare the notifications and which notifications require priority.

Substantive issues

The first priority is to examine whether the transaction gives rise to any substantive issues in any of the jurisdictions where a notification is required. This, of course, has a direct impact on the transaction itself, since the parties must know whether the transaction can be completed at all or if any remedies are likely to be imposed. For both the seller and the buyer, it is important to resolve issues relating to remedies before the agreement is signed. For the seller, it may be necessary to ensure that the buyer is obliged to offer a certain level of divestments (so that the transaction is not ultimately prohibited). The buyer must consider carefully whether it wishes to go ahead with the transaction at all if certain key assets might have to be divested in order to obtain competition clearance. Some regimes do not permit divestments or undertakings to be negotiated in an initial inquiry. Where this is the case, solutions modifying the structure of the deal must be explored if the substantial delay of an in-depth inquiry is to be avoided. Oligopolistic dominance (co-ordinated effects) may pose a particular problem since effective remedies may be beyond the parties' reach and a prohibition may be very difficult to avoid.

Timing

Companies are usually eager to complete a transaction and, therefore, one of the first issues to resolve is the time frame within which it will be possible to get the necessary clearances. In this respect, consideration must be given to whether the individual jurisdiction imposes a standstill obligation or whether the parties can complete the transaction before receiving clearance, as is the case, for example, in Brazil, Italy and the UK. Where completion must await clearance, companies should remember that exceptions may be available from the standstill obligation if the deal involves the rescue of a failing firm or an urgent refinancing. Whereas many jurisdictions operate with a review period in the first phase of approximately one month (and usually parties can expect to get a decision within that period), some jurisdictions operate with substantially longer periods or habitually fail to meet stated deadlines.
Companies must avoid "jumping the gun". Waiting periods commonly prevent the merging companies from implementing their merger lawfully unless relevant merger clearances or approvals have been granted. This should be drawn to the attention of the parties' managements, since there can be significant sanctions.
Companies without approval must also continue to behave as independent competitors until their merger is a certainty. Precautions need to be taken to ensure that competitively sensitive commercial and financial information is not exchanged prior to the merger becoming unconditional. Procedures can, for example, be put in place readily to ring-fence members of the merger planning team to allow information to be shared where this is necessary to:
  • Formulate the financial profile of the merged entity and plan its business strategy and priorities.
  • Develop the rationale to convince shareholders of its merits.
  • Document merger benefit efficiencies to the degree required by regulators.
The US Department of Justice's clearance of Whirlpool/MyTag (Press release, US Department of Justice, Antitrust Division Statement on the Closing of its Investigation of Whirlpool's Acquisition of Maytag, 29 March 2006, available at www.usdoj.gov/atr/public/press_releases/2006/215326.htm) and the Commission's greater focus on efficiencies (at least in the Form CO merger notification filing) may both lead management and advisers down a path where they need to tread warily in their exchanges of information if they are not to risk sanctions for breaching cartel laws, as well as the usual penalties for jumping the gun.
External appearances are also important. The sight of merging parties adopting a common front to suppliers and customers before their merger has achieved all the requisite clearances gives plenty of scope for mischief-making by third parties aiming to derail it. Indeed, over the past decade, the US enforcement agencies have brought six cases against companies who have jumped the gun on their mergers by engaging in excessive co-ordination before merging. This resulted, in one case, in a penalty on one company of over US$5.5 million (about EUR3.8 million).
A different timing problem can arise from the deadline for a notification to be submitted. Generally, most merger control regimes do not apply strict deadlines. This is because the respective parties cannot usually complete the transaction before receiving clearance in any event, and therefore have an incentive to notify as early as possible to start the review process. However, in some countries strict deadlines do apply and failure to comply may be sanctioned by fines. The most notorious example is Brazil, where a notification must be made within 15 business days of signing "a binding agreement". To further complicate matters, letters of intent have, in some cases, been considered binding agreements by the Brazilian competition authority (letters of intent are often signed very early in the transaction process (often before a competition lawyer is involved) to cover issues such as confidentiality and deal exclusivity (that is, that the seller will not negotiate with other purchasers)). It is important to be aware of what triggers such a deadline and examine the early documents signed by the parties.
The Commission sensibly abandoned formal notification deadlines in its 2004 reforms (they had long been abandoned in practice) and also permits filings based on a good faith intention to proceed with a merger. This widens the time frame within which merger review can be started and means that parties can now engage with the US and EC authorities along the same time frame.

Prioritising the notifications

Since the available resources within a company are frequently limited or devoted to other aspects of the merger (and business), it may be necessary to prioritise the order in which the notifications are prepared and filed. Prioritisation can be based on the significance of the competition issues in a particular jurisdiction or on the importance of that particular country in terms of the businesses of each company involved (for example, government supply, licensed utility, or ownership of national brands). In practice, if one merger control review can be expected to take longer than all the others, it may be sensible to focus first on that particular notification. However, this can lead to apparently arbitrary results in terms of which jurisdiction is considered the main priority and priority should generally be given to the jurisdiction where competition issues arise, assuming always that the information is available to enable priorities to be identified early (see above, Substantive issues). The timing of notifications may be crucial (for example, in the exceptional case of near simultaneous mergers (see box, Near simultaneous mergers).

Regulatory delays

It is often difficult to obtain data early enough to be able to take a definitive view on merger filings. Yet the issue may not simply be one affecting the merger implementation process. In a competitive bid process, a clean bid, without regulatory conditions or the need to await clearance, may be preferred even if it is at a somewhat lower indicative price. The objective may be a quick sale or the business for sale may need an urgent injection of finance which the vendor is unwilling to make. The disposal may even be a "fire sale" to meet regulatory requirements where the regulator rules out bidders, which have to go through a merger clearance process.

Preparing the notifications

The next step in the process is to prepare the notifications. The first thing that must be done is to send information requests to the relevant management within the merging companies. It is often practical to split the information requests into a general part, to be dealt with centrally, and a country-specific part, to be dealt with in each of the individual jurisdictions. In this way, an appropriate balance is struck between managing resources and ensuring efficiency on one side, and having the best-placed individuals answering the questions on the other.
Although there are differences between the various notification forms (and the information required from jurisdictions that do not require a specific form to be completed), a general range of questions is included in most forms outside the US. For these, it is advisable to create a master document which contains the following items:
  • A description of each of the parties.
  • A description of the transaction.
  • A description of the transaction rationale (including any efficiencies it generates).
  • The product and geographical market definitions.
Such a master document enables both the lawyer and the client to review, comment and approve the draft once and for all. Based on the master document, it should then be straightforward to adopt the general sections to the individual jurisdictions and add any necessary information on local activities of the parties. The description of the specific conditions in each jurisdiction must of course be adapted to the local conditions of competition, but those descriptions can frequently also be adapted from a master document.
Of course, features and issues unique or specific to a jurisdiction must be addressed individually but following the systematic, prioritised approach above should minimise the burdens of this.

The substantive issues and dealing with the regulators

Once the draft notifications have been finalised and agreed with the merging companies, the actual substantive review can be carried out. Whether a pre-notification contact is customary or required varies significantly between different jurisdictions.
For some jurisdictions, and in particular when there are substantive competition concerns to deal with, it is usually advisable to engage in pre-notification contacts with the relevant authorities and to submit a notification in draft for comment. It is wrong, however, to think that such discussions are confined to substantive issues. They enable the parties to:
The parties may even be able to pre-empt some or all of the authority's concerns before formal notification is made, so that a clearance can be granted in the first phase of an inquiry.
When engaging in pre-notification discussions with the authorities it is equally important that the work in all jurisdictions is co-ordinated centrally. It is generally preferable to notify the transaction as early as possible. Early notifications provide the parties with two benefits:
  • Once a clearance is granted this eliminates further work in that jurisdiction and therefore simplifies the overall co-ordination of the case.
  • When the transaction is cleared in one or more jurisdictions, this can encourage other authorities to finalise their reviews and to resolve outstanding issues through contacts with other authorities which have already satisfied themselves that there are no concerns.
However, an important consideration is that notifying companies need to make certain that they provide a coherent message to all the competition authorities involved. If there are differences in the market structure between different countries, it is advisable to highlight these differences and to explain on what basis the companies have arrived at this conclusion. In the EU, the pre-notification referral procedures under the 2004 Merger Regulation (Regulation EC No. 139/2004) allow limited competition issues, particularly in one member state, to be isolated and dealt with more efficiently than previously (see above, Identifying applicable merger control regimes: Where to notify). Overall, the increased co-operation between competition authorities is positive for the merging parties. Without any kind of co-ordination between the authorities, companies run the risk that different regulators will look at the same facts and arrive at different conclusions. Although co-ordination does not exclude divergence, it significantly reduces the risk of materially different outcomes.
For this reason, companies are best served by providing the same message to all authorities and encouraging the authorities to discuss the issues together and co-ordinate their views on the case. Companies should consider instructing a central counsel with overall responsibility, including responsibility for co-ordinating with any local counsel. To provide the same message and co-ordinate the authorities' views, the parties may need to waive confidentiality for a meaningful discussion to be carried out between the authorities. However, there may be situations where it is not appropriate for the parties to waive confidentiality or encourage cross-border discussions. This will particularly be the case where there are clearly no substantive issues raised by the transaction and where it ought simply to be a matter of formality for each authority to grant clearance. In these cases, it may be more efficient to point out that the national authority has no possible basis to raise objection and that it therefore should clear the transaction immediately without consulting other authorities investigating what is going on in other jurisdictions.

Remedies

Where a transaction gives rise to substantive competition issues it is crucial that information is obtained at the earliest possible stage to assess the extent of the problem and to decide on the best strategy for resolving it. For example, if the competition concerns are confined to particular markets or products it may be possible to identify clear remedies which do not undermine the objectives or value behind the deal.
The parties must assess whether the concerns are limited to jurisdictions where remedies can be offered in a first stage inquiry. This helps prevent parties from facing an in-depth inquiry with all the delay that means simply to put into effect a solution they are ready to offer at the outset.
Whether this is possible depends on the regime concerned and the practice of the regulatory authority. Phase I remedies are a regular feature of the Commission's practice but are not available under German merger control. They have just been introduced in Spain but have long been available in the UK merger control regime, although both practitioners and the OFT seem to have encountered difficulties with their use in practice.
The ability to transfer cases within the European Competition Network (ECN), before and after filing, does provide additional scope to isolate and remedy competition concerns in the EU (see above). Where the concern is confined to a national market it may even be possible to have that market referred to the member state concerned and, depending on the national standstill law, to go ahead with the remainder of the deal, based on a Phase I clearance from the Commission.

After clearance

Once all necessary clearances have been obtained, the parties can proceed to complete the transaction. At this stage, only a few formal requirements need to be addressed before the merger control issues are finalised. In some jurisdictions, such as Germany, the authority requires a simple letter or notification from the parties informing the authority of the fact that the transaction has been completed, which basically confirms that the parties have adhered to the standstill obligation.
Finally, it should be borne in mind that although in many cases independence has been granted to national competition authorities, politics may still be a factor in merger control (see box, Politics and merger control).

Summary: the essential requirements and key steps

Handling the multi-jurisdictional filing requirements in a merger requires efficient project management. The essential requirements are:
  • Readily available data.
  • Client resources to add the necessary business input (especially where substantive issues arise).
  • A central team to co-ordinate filings and submissions in a coherent and prioritised way.
It is also necessary to assess the need for merger filings against each client's particular circumstances and objectives. The key steps are:
  • Creating the merger control team of client and advisers (see above).
  • Reviewing the readily available data (for example, turnover data by country and recent filings).
  • Considering how to deal with any information gaps.
  • Understanding the merger timetable and critical steps in the process.
  • Determining the filing requirements and calculating their effect on the merger remedies.
  • Exploring any opportunities to:
    • accelerate the merger process (for example, through a derogation from a standstill obligation); or
    • minimise the filing requirement (for example, by meeting the conditions for a short-form filing).
  • Identifying any substantive issues and give them priority.
  • Considering whether remedies are needed, how they affect the merger structure and timing and their commercial and financial impact on the merger.

Further steps towards harmonisation of merger review regimes

The International Competition Network's (ICN's) aim is to:
  • Promote the adoption of best practices in the design and operation of merger review regimes.
  • Facilitate procedural and substantive convergence.
  • Increase the cost-effectiveness of multi-jurisdictional merger reviews.
The ICN, as a multilateral instrument for convergence, has begun to overtake the bilateral treaties and co-operation of the late 1990s.
Apart from these institutional or formal mechanisms there is a greater willingness on the part of governments and regulators to consult with merger practitioners and a greater transparency in formulating and reforming merger regimes. The European Commission remains the exemplar, in 2007 producing, after extensive consultation, a consolidated jurisdictional notice, which is a model of clarity and coherence. It has also published draft updated guidelines on remedies. Despite extensive reforms to the EC regime in the early years of this century, the European Commission seeks to continue improving. The US has also made its merger appraisal processes more transparent by making available merger decisions taken since January 1969, although, the US Federal Trade Commission's website (www.ftc.gov) can be fairly difficult to navigate around.
The following countries have also made steps towards harmonisation:
  • Japan. The Japan Federal Trade Commission (JFTC) has made significant revisions to its merger guidelines, placing more emphasis on Herfindah-Hirschman Index (HHI) and Small but significant non-transitory increase in price (SSNIP) analysis and recognising explicitly that the geographic market concerned may well extend beyond Japan itself. This creates greater consistency with the approach taken in US and EU merger guidelines. The JFTC has also announced a wide-ranging review of the current merger filing system, with a view to adopting international best practice, where appropriate.
  • Ireland. The Irish Competition Authority has clarified a practice already established in casework that a merger is notifiable in Ireland only where the companies involved have a physical presence in Ireland and supply products there or make substantial sales into the island of Ireland (at least EUR2 million (about US$2.9 million) in the last financial year).
  • China. The draft merger control regime to be introduced in China demonstrates the benefit of international discussion and comparison (for example, it provides notification thresholds). However, major uncertainties remain over the institutional and enforcement structure and whether national interest and industrial and economic policy issues will be separated from merger review.
  • Spain. During the last year, Spain has undertaken a wholesale review of its competition law regime. In the field of mergers, the simplified influence of the EC model can be seen with the:
    • introduction of first and second-phase remedies;
    • adoption of a simplified notification and assessment procedure; and
    • depoliticisation of Spanish merger control with merger decisions to be taken by a unified, independent body (the National Competition Commission).
    The changes came into effect at the beginning of September 2007.

Multi-jurisdictional timetable

The following chart provides an overview of the steps taken during an actual multi-jurisdictional merger control case:

Near simultaneous mergers

In the exceptional case of virtually simultaneous mergers in the same sector, the timing of announcement and notification may be crucial in the approach the competition authorities take. For example, in the major travel mergers between Thomas Cook and MyTravel earlier this year (COMP/M.4601 KarstadtQuelle/MyTravel) and TUI and First Choice (COMP/M.4600 - TUI AG/First Choice PLC), the EC reversed its established practice and assessed the first deal to be announced and notified (Thomas Cook/MyTravel) without regard to the fact that the second was imminent. This had the effect, in the context of the four major vertically integrated UK travel groups, of categorising the Thomas Cook/MyTravel deal as a 4 to 3 merger, with TUI/First Choice, as a 3 to 2 (a 4 to 3 merger occurs when, as a result of a merger between the number three and four firms, the new third firm is able to compete more effectively with the number one and two firms in the market). Given the prevailing market conditions in the EU travel sector, however, the Commission cleared both deals in phase I, ruling out a greater likelihood of co-ordinated effects as a result of the TUI/First Choice deal than as a result of the Thomas Cook/MyTravel merger.
This makes an interesting contrast with the pharmaceutical wholesaler mergers in the US where the Federal Trade Commission adopted a cumulative assessment of the effects of the deals and successfully litigated for a prohibition (FTC v Cardinal Health, Inc. 12 F.Supp.2d 34 (D.D.C.1998)).

Politics and merger control

In an increasing number of EU member states, independence has been granted to national competition authorities (with Spain the latest member of the "keep the politicians at bay" club). In many more jurisdictions, authorities operate under appraisal criteria which largely rule out considerations other than competition and consumer welfare. Despite this, there are few jurisdictions in which politics has been taken completely out of merger control. Regulatory approaches can differ from jurisdiction to jurisdiction, and, as the US shows, between regulators within the same jurisdiction, with merging parties seeking to forum-shop between the Department of Justice and the Federal Trade Commission. In contrast, procedural and other reforms in Brussels and rigorous oversight by the European courts have significantly circumscribed the scope for political interference in EC competition law, at least in the realm of merger control.
Independence does not mean that merger control is unaffected by the public agenda. For example, would the UK Office of Fair Trading have placed as much emphasis on the financing of the bids for Sainsbury's supermarket chain had a UK Treasury Select Committee of MPs not drawn attention to the alleged dangers of highly-geared acquisitions by venture capital groups?