This shrink-wrap, end user licence agreement (EULA) for off-the-shelf software purchased on a physical medium. It is drafted under English law, from the licensor's perspective, for use in a business-to-consumer (B2C) arrangement. It is to be used where the software is supplied by a retailer under a separate contract, but the software owner wants to provide a direct licence of the software to the consumer end user.

Given the enforceability issues surrounding shrink-wrap EULAs and the shift from physical to electronic delivery of software in most cases, subscribers may wish to consider this standard document alongside Standard document, Click-wrap software EULA (for consumer end users).