A business that, for profit or other commercial consideration, conducts, promotes, underwrites, arranges or sponsors a sale of goods or services, or a performance or event of any kind that is both:

Some states regulate commercial co-venturers that participate in cause marketing campaigns. In these states, businesses that only benefit in goodwill typically are not considered a commercial co-venturer if the collection and distribution of the proceeds of the sale, performance or event are supervised and controlled by the benefiting charitable or religious organization.

For more information on the regulation of cause marketing activities and best practices in setting up a cause marketing arrangement, see Cause-Related Marketing by For-Profit Companies Checklist.