As the internet, broadband, WiFi and 3G/4G change consumer habits and expectations through an increasing desire to remain connected, communicate and access products and services with speed and ease, technology once again changes its role in society. Consequently, the way intellectual property rights (IPR) are used, accessed and exploited has evolved, creating challenges for rights-holders seeking to protect their rights online. This article considers types of online infringement, particularly the risks around online copyright and trade mark infringement, and key strategies for preventing, countering and reacting to it.

This article is part of the global guide to IP law. For a full list of jurisdictional Q&As visit www.practicallaw.com/ip-guide