Nature of practice and clients
Ella Cheong Law Office focuses on consultation of IP strategy and analysis, and advising for and co-ordinating the IP portfolios of clients from around the world, ensuring the quality and consistency of their IP rights, assisting on franchising and licensing, and preventing infringement problems, as well as enforcement when necessary. Through our offices in Hong Kong and the associated offices in Singapore and Malaysia, we are in constant contact with our regional colleagues and particularly for all ten ASEAN countries. We are thus able to co-operate fully on IP issues in all of Asian and ASEAN countries.
We provide commercial advice on a wide range of corporate and commercial matters. With a good understanding of the changing commercial environment, we provide a flexible approach in delivering strategic solutions to companies and businesses at different business stages across different industries and business sectors in the region.
We also assist clients in civil and criminal litigations and work closely with clients in understanding their underlying drives, developing strategic and practical solutions and striving for their best interests. We advise claimants on whether they have a valid claim, and defendants on whether to settle or fight a claim made against them. Apart from litigation, we also advise on less time-consuming and cost effective alternative dispute resolutions which maximise clients' benefits.
Ella Cheong is a Notary Public and is a member of the Notary Public Council, she can assist with notarisation and legalisation of all documentation for use in all countries.