Certain reservation, marketing, purchasing, and other services, programs, and benefits a branded hotel manager or franchisor may provide to a hotel owner. The type and costs of these services can be negotiated, depending on whether the parties are entering into a management agreement or franchise agreement. The level of centralized services offered by a brand is often one factor hotel owners consider in deciding whether to select a particular brand.

Some services may be optional while others are mandatory. Owners want to negotiate for the optimum number of services based on the particular hotel's market. From a cost perspective, owners want to ensure that they are:

Well-known or established brands are generally less likely to negotiate the terms and costs of their centralized services. Conversely, boutique brands may be more willing to negotiate the terms and costs of their centralized services.