Aileen Lee, formerly of Kleiner Perkins Caufield & Byers and a founder of Cowboy Ventures, coined this term in a November 2, 2013 article in TechCrunch entitled Welcome to the Unicorn Club: Learning from Billion-Dollar Startups. The term was intended to convey the rarity of startup companies achieving a billion-dollar valuation while remaining privately held. However, the number of startups valued at greater than $1 billion dollars has increased substantially since the publication of Ms. Lee's article.