Install additional generation capacity. It may not be economic for plants to build back-up generation capacity (typically expensive peaker plants) that may only be used for a few hours a day.
Buy electricity on the spot market, which may be very expensive.
Customers can reduce demand by:
Turning off lights.
Raising temperatures on their thermostats to reduce air conditioning.
Relying on self-generation (for example, turning on back-up generators).
In exchange for reducing demand when requested, customers typically receive payments from the utility or applicable RTO/ISO.