Enter to open, tab to navigate, enter to select
Navigating the Mobile App Market
Practical Law Legal Update w-000-7425 (Approx. 4 pages)
Navigating the Mobile App Market
by Practical Law Intellectual Property & Technology
| Published on 10 Nov 2015 • USA (National/Federal) |
Are you considering entering the mobile app market, or has your company dived in already? This Legal Update identifies Practical Law resources developed to help companies navigate the legal and business risks of the mobile app market. Practical Law provides insights into key issues to consider, including mobile app development and distribution, advertising, marketing, and privacy and data security concerns.
Consumers are spending increasing amounts of time on their smartphones and other mobile devices. As the number of people acquiring and using mobile devices continues to rise, an already robust mobile app market will sustain its exponential growth to match consumer demand.
If they have not already done so, businesses must consider taking advantage of this opportunity for increased consumer engagement. However, as the mobile app industry is relatively new, companies must be especially diligent in managing exposure to both known and emerging liabilities. Companies in the mobile app market face particular challenges concerning:
- Communications to users, including advertisements, promotions, and marketing emails, texts, or other solicitations.
- End-user privacy and the collection, use, and disclosure of protected personal information.
- Appropriate measures to define, secure, and protect intellectual property rights that arise from app development and maintenance.
Practical Law has developed many resources to help companies identify and mitigate legal and business risks as they enter and seek new ways to take advantage of the mobile app marketplace.