DAA Publishes Guidance on Applying Self-Regulatory Principles to Cross-Device Data Collection | Practical Law

DAA Publishes Guidance on Applying Self-Regulatory Principles to Cross-Device Data Collection | Practical Law

The Digital Advertising Alliance (DAA) released Application of the DAA Principles of Transparency and Control to Data Used Across Devices, which provides guidance to companies on applying the DAA's self-regulatory principles in cross-device data collection and use.

DAA Publishes Guidance on Applying Self-Regulatory Principles to Cross-Device Data Collection

by Practical Law Intellectual Property & Technology
Published on 17 Nov 2015 • USA (National/Federal)
The Digital Advertising Alliance (DAA) released Application of the DAA Principles of Transparency and Control to Data Used Across Devices, which provides guidance to companies on applying the DAA's self-regulatory principles in cross-device data collection and use.
On November 16, 2015, the Digital Advertising Alliance (DAA) released Application of the DAA Principles of Transparency and Control to Data Used Across Devices, which provides guidance to companies on applying the DAA's self-regulatory principles in a cross-device environment. Specifically, the guidance clarifies how the two core principles of transparency and control apply in a cross-device environment.
With respect to providing notice, a company should:
  • Specify in a notice how data collected from a particular device or browser could be used with another computer or device.
  • When data is collected or used on a website, provide a clear and prominent link to a disclosure, which links to an industry developed website that provides consumers control consistent with this guidance.
A company should apply control principles—consumers' choices regarding collection and use of data for purposes other than those set forth in the purpose limitations—to:
  • The collection of multi-site data on a browser or cross-app data on a device for use on another linked computer or device.
  • The use of such data on a browser or device when that data was collected on another browser or device.
  • The transfer of such data to a non-affiliate.