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Internet, Mobile, and Marketing Privacy Compliance Toolkit
Practical Law Toolkit w-002-2524 (Approx. 16 pages)
Internet, Mobile, and Marketing Privacy Compliance Toolkit
by Practical Law Data Privacy & Cybersecurity
| Maintained • USA (National/Federal) |
Resources to assist counsel in creating, implementing, and reviewing a company's US marketing and advertising privacy compliance programs, including internet and mobile activities such as targeted advertising.
The modern technologies that businesses employ for marketing and other purposes frequently involve collecting, using, and sharing individuals' personal information. To stay connected with customers, for example, businesses may:
- Maintain a website.
- Offer mobile applications.
- Engage in:
- direct marketing by email or telephone (including text); or
- other activities that involve collecting personal data about individuals, such as online behavioral advertising.
Marketing technologies and ways to digitally connect with potential customers are constantly evolving. Companies must pay close attention to the laws governing the collection and use of personal information. This includes understanding exactly how personal information may or may not be used to support marketing operations, enforcing unsolicited marketing contact limitations, and ensuring that privacy notices reflect operational realities and are continuously kept up to date.
This Toolkit provides resources to help counsel identify, manage, and mitigate a company's privacy legal risks associated with marketing operations, including the use of websites, email, mobile applications, and other online technologies.