Advertising and Marketing Agreement Clause: Morals Clause (Pro-Advertiser) | Practical Law

Advertising and Marketing Agreement Clause: Morals Clause (Pro-Advertiser) | Practical Law

A Standard Clause, known as a morals clause or a morality clause, that may be used in talent, endorsement, spokesperson, influencer (such as bloggers and other social media personalities), and similar agreements to give the advertiser the right to terminate the agreement for acts by the talent that might reflect negatively on the advertiser or otherwise reduce the benefit of the agreement to the advertiser. This Standard Clause has integrated drafting notes with important explanations and drafting tips.

Advertising and Marketing Agreement Clause: Morals Clause (Pro-Advertiser)

Practical Law Standard Clauses w-005-4237 (Approx. 8 pages)

Advertising and Marketing Agreement Clause: Morals Clause (Pro-Advertiser)

by Practical Law Commercial Transactions
MaintainedUSA (National/Federal)
A Standard Clause, known as a morals clause or a morality clause, that may be used in talent, endorsement, spokesperson, influencer (such as bloggers and other social media personalities), and similar agreements to give the advertiser the right to terminate the agreement for acts by the talent that might reflect negatively on the advertiser or otherwise reduce the benefit of the agreement to the advertiser. This Standard Clause has integrated drafting notes with important explanations and drafting tips.